本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
如果你的钱来得容易
案例简介：条目摘要 在许多其他真实的人中, 我们选择了 Bakkies Botha -- 一个标志性的南非橄榄球运动员 -- 和 John Vlismas -- 一个著名的南非喜剧演员 -- 来展示你是谁并不重要, 每个人都为自己的钱努力工作。 简要解释 这个广告揭示了一个简单的普遍真理: 不管你做什么来赚钱，不管你赚了多少钱，你很可能会为此努力工作。加冕基金经理非常了解这一点 -- 这就是他们如此认真对待客户资金的原因。因此，他们已经成为南非最值得信赖的投资公司之一。这部电影描绘了各种各样努力工作的人 -- 其中许多人是真正的人 -- 面临着我们大多数人在某个时候不得不面对的挑战其他。 解决方案 这部电影需要坚韧不拔、真实可信，引起原始的情感反应，而不是讲述太多的故事。因此，导演选择在真正的工作中扮演真实的人，并努力从每个场景和演员中提取真实的情感。
如果你的钱来得容易
案例简介：Entry Summary Among numerous other real people, we cast Bakkies Botha – an iconic South African rugby player – and John Vlismas – a well-known South Africa comedian – to show that it doesn’t matter who you are, everyone works hard for their money. Brief Explanation This commercial shines a light on a simple universal truth: no matter what you do to make your money, no matter how much money you make, chances are you work pretty hard for it. Coronation Fund Managers understands this all too well – that’s why they take their clients’ money so seriously. As a result, they’ve become one of the most trusted investment houses in South Africa. The film depicts a diverse range of people hard at work – many of them real people in their real jobs – facing the kinds of challenges that most of us have had to deal with at some point or other. Solution This film needed to be gritty and authentic, eliciting a raw emotive response rather than telling too much of a story. The director thus chose to cast predominantly real people in their real jobs, and worked hard to extract authentic emotion out of each scene and cast member.
If Your Money Came Easy
案例简介：条目摘要 在许多其他真实的人中, 我们选择了 Bakkies Botha -- 一个标志性的南非橄榄球运动员 -- 和 John Vlismas -- 一个著名的南非喜剧演员 -- 来展示你是谁并不重要, 每个人都为自己的钱努力工作。 简要解释 这个广告揭示了一个简单的普遍真理: 不管你做什么来赚钱，不管你赚了多少钱，你很可能会为此努力工作。加冕基金经理非常了解这一点 -- 这就是他们如此认真对待客户资金的原因。因此，他们已经成为南非最值得信赖的投资公司之一。这部电影描绘了各种各样努力工作的人 -- 其中许多人是真正的人 -- 面临着我们大多数人在某个时候不得不面对的挑战其他。 解决方案 这部电影需要坚韧不拔、真实可信，引起原始的情感反应，而不是讲述太多的故事。因此，导演选择在真正的工作中扮演真实的人，并努力从每个场景和演员中提取真实的情感。
If Your Money Came Easy
案例简介：Entry Summary Among numerous other real people, we cast Bakkies Botha – an iconic South African rugby player – and John Vlismas – a well-known South Africa comedian – to show that it doesn’t matter who you are, everyone works hard for their money. Brief Explanation This commercial shines a light on a simple universal truth: no matter what you do to make your money, no matter how much money you make, chances are you work pretty hard for it. Coronation Fund Managers understands this all too well – that’s why they take their clients’ money so seriously. As a result, they’ve become one of the most trusted investment houses in South Africa. The film depicts a diverse range of people hard at work – many of them real people in their real jobs – facing the kinds of challenges that most of us have had to deal with at some point or other. Solution This film needed to be gritty and authentic, eliciting a raw emotive response rather than telling too much of a story. The director thus chose to cast predominantly real people in their real jobs, and worked hard to extract authentic emotion out of each scene and cast member.
如果你的钱来得容易
暂无简介
If Your Money Came Easy
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
