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承诺
案例简介：为了赢得消费者的信任，组织了一场特别的户外运动。在全国不同城市的街道上，特殊的户外活动被改编和改造成真实的物体，这些物体与普通的海报搭配在一起，清晰地显示了它们是什么，它们来自哪里, 他们要去哪里，什么时候到达那里(总是从一个城市到另一个城市，一夜之间) 以及第二天会发生什么。一个独特的操作被放在一起，每天改变所有这些户外活动，以显示所有这些物体的完美交换和所有交付的完美时机，这样就可以被见证当 CTT Expresso 把所有人从一个室外运送到另一个室外时,在全国各地几个星期。任何人都可以通过现场视频和图片在 compromisso.com.pt 网上查看这些物体是否真的到达了其他城市的目的地。一个基本的 “产品演示” 以创新的方式完成。
承诺
案例简介：To gain consumers trust, a special outdoor campaign was put together. Along the streets of different cities all over the country, special outdoors were adapted and transformed to host real objects that were paired with regular posters with clear indications of what they were, where they came from, where they were going to and when they would get there (always from one city to another and overnight) and what would be taking their places on the following day. A unique operation was put together for all these outdoors to be changed every single day to display the perfect exchange of all these objects and the perfect timing of all the deliveries so that it could then be witnessed by everyone as CTT Expresso transported all of them from one outdoor to another, throughout the whole country for weeks. Anyone could also check online at compromisso.com.pt, through live videos and pictures, that the objects really were reaching their destinations in other cities. A basic “product demo” done in an innovative way.
Commitment
案例简介：为了赢得消费者的信任，组织了一场特别的户外运动。在全国不同城市的街道上，特殊的户外活动被改编和改造成真实的物体，这些物体与普通的海报搭配在一起，清晰地显示了它们是什么，它们来自哪里, 他们要去哪里，什么时候到达那里(总是从一个城市到另一个城市，一夜之间) 以及第二天会发生什么。一个独特的操作被放在一起，每天改变所有这些户外活动，以显示所有这些物体的完美交换和所有交付的完美时机，这样就可以被见证当 CTT Expresso 把所有人从一个室外运送到另一个室外时,在全国各地几个星期。任何人都可以通过现场视频和图片在 compromisso.com.pt 网上查看这些物体是否真的到达了其他城市的目的地。一个基本的 “产品演示” 以创新的方式完成。
Commitment
案例简介：To gain consumers trust, a special outdoor campaign was put together. Along the streets of different cities all over the country, special outdoors were adapted and transformed to host real objects that were paired with regular posters with clear indications of what they were, where they came from, where they were going to and when they would get there (always from one city to another and overnight) and what would be taking their places on the following day. A unique operation was put together for all these outdoors to be changed every single day to display the perfect exchange of all these objects and the perfect timing of all the deliveries so that it could then be witnessed by everyone as CTT Expresso transported all of them from one outdoor to another, throughout the whole country for weeks. Anyone could also check online at compromisso.com.pt, through live videos and pictures, that the objects really were reaching their destinations in other cities. A basic “product demo” done in an innovative way.
承诺
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Commitment
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基本信息
- 广告品牌： CTT Expresso
- 发布日期： 2009-12-01
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 海报/平面
- 广告语言： 葡萄牙语
- 媒介平台： 网络
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