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小糖
案例简介：正如最近的数据显示，新型冠状病毒肺炎大流行以来，已经令人震惊的2至17岁儿童肥胖率差距有所增加，这可能是由于学校关闭、有组织的青年体育活动关闭和有限的课后活动等综合因素造成的，再加上获得新鲜营养食品的挑战，以及增加含有过量脂肪和糖的舒适食品的消费。结果，大流行加速了儿童肥胖，使年轻人患2型糖尿病和其他健康问题的风险更高。“Lil Sugar” 旨在提高营养素养，并阐明我们所吃的食物中潜伏的许多糖。这场运动围绕着 “Lil Sugar” 这个角色 -- 一个狡猾的方糖和伪装大师，其主要目标是确保没有人意识到它真正是谁或什么，或者它藏在哪里，直到为时已晚。Lil Sugar是在原创歌曲和动画嘻哈音乐视频中引入的，该视频以RUN DMC的Darryl “DMC” McDaniels为Lil Sugar的声音。作为嘻哈传奇人物，社区倡导者和健康爱好者，DMC使用猛烈的说唱和毫无歉意的招摇来揭示Lil Sugar的险恶策略，即偷偷进入儿童和家庭食用的各种食物。由美国第23区为嘻哈公共卫生制作的电影广告，类别为: 公共利益，非政府组织。
小糖
案例简介：As recent data show, the already alarming disparities in obesity rates among children ages two through 17 have increased since the onset of the COVID-19 pandemic, likely due to a combination of factors such as school closings, shutdowns of organized youth sports, and limited after-school activities, coupled with challenges in accessing fresh nutritious foods, and increased consumption of comfort foods that contain excessive amounts of fat and sugar. As a result, the pandemic has accelerated childhood obesity, putting young people at a higher risk for type 2 diabetes and other health issues. “Lil Sugar” aims to improve nutrition literacy and shed light on the many sugars that are lurking in the foods we eat. The campaign centers around the character “Lil Sugar” – a cunning sugar cube and master of disguise whose primary goal is to ensure that no one recognizes who or what it truly is or where it’s hiding until it’s too late. Lil Sugar is introduced in an original song and animated hip-hop music video that features Darryl “DMC” McDaniels of RUN DMC as the voice of Lil Sugar. As a hip-hop legend, community advocate, and health enthusiast, DMC uses hard-hitting raps and unapologetic swagger to reveal Lil Sugar’s sinister strategy of stealthily making his way into various foods that children and families eat. Film advertisement created by Area 23, United States for Hip Hop Public Health, within the category: Public Interest, NGO.
Lil Sugar
案例简介：正如最近的数据显示，新型冠状病毒肺炎大流行以来，已经令人震惊的2至17岁儿童肥胖率差距有所增加，这可能是由于学校关闭、有组织的青年体育活动关闭和有限的课后活动等综合因素造成的，再加上获得新鲜营养食品的挑战，以及增加含有过量脂肪和糖的舒适食品的消费。结果，大流行加速了儿童肥胖，使年轻人患2型糖尿病和其他健康问题的风险更高。“Lil Sugar” 旨在提高营养素养，并阐明我们所吃的食物中潜伏的许多糖。这场运动围绕着 “Lil Sugar” 这个角色 -- 一个狡猾的方糖和伪装大师，其主要目标是确保没有人意识到它真正是谁或什么，或者它藏在哪里，直到为时已晚。Lil Sugar是在原创歌曲和动画嘻哈音乐视频中引入的，该视频以RUN DMC的Darryl “DMC” McDaniels为Lil Sugar的声音。作为嘻哈传奇人物，社区倡导者和健康爱好者，DMC使用猛烈的说唱和毫无歉意的招摇来揭示Lil Sugar的险恶策略，即偷偷进入儿童和家庭食用的各种食物。由美国第23区为嘻哈公共卫生制作的电影广告，类别为: 公共利益，非政府组织。
Lil Sugar
案例简介：As recent data show, the already alarming disparities in obesity rates among children ages two through 17 have increased since the onset of the COVID-19 pandemic, likely due to a combination of factors such as school closings, shutdowns of organized youth sports, and limited after-school activities, coupled with challenges in accessing fresh nutritious foods, and increased consumption of comfort foods that contain excessive amounts of fat and sugar. As a result, the pandemic has accelerated childhood obesity, putting young people at a higher risk for type 2 diabetes and other health issues. “Lil Sugar” aims to improve nutrition literacy and shed light on the many sugars that are lurking in the foods we eat. The campaign centers around the character “Lil Sugar” – a cunning sugar cube and master of disguise whose primary goal is to ensure that no one recognizes who or what it truly is or where it’s hiding until it’s too late. Lil Sugar is introduced in an original song and animated hip-hop music video that features Darryl “DMC” McDaniels of RUN DMC as the voice of Lil Sugar. As a hip-hop legend, community advocate, and health enthusiast, DMC uses hard-hitting raps and unapologetic swagger to reveal Lil Sugar’s sinister strategy of stealthily making his way into various foods that children and families eat. Film advertisement created by Area 23, United States for Hip Hop Public Health, within the category: Public Interest, NGO.
小糖
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