Kith x Nike: Long Live the King|微电影|广告营销案例【ADGuider广告指南】

Kith x Nike: 国王万岁

案例简介：解决方案导演的愿景是通过今天的阿克伦 (他的家乡) 居民的眼睛真实地再现勒布朗的青春。故事的重点不是重述他的过去，而是给观众一个机会，让他们像自己是国王一样，真正度过它。通过使用一对一的采访，邻里肖像和完全沉浸在社区中-从最接近勒布朗的人的眼中看到的旅程，为传奇人物提供了在现实世界中扎根的机会，而不仅仅是在球场上。这个故事最重要的部分是未经过滤的诚实和真实性-不是关于他如何成为篮球偶像，而是他如何成为他一直努力成为的人。入口摘要勒布朗·詹姆斯 (LeBron James) 在他的第15个NBA赛季中，是他杰出职业生涯中最出色的统计表现之一。他找到了青春的源泉，在大多数运动员考虑退休的时代，他的英雄主义水平上升到了闻所未闻的水平。在一个日益壮大的媒体帝国中，勒布朗继续通过他的基金会 (勒布朗·詹姆斯家庭基金会) 为他的家乡社区做出巨大贡献，承诺送1,100名阿克伦学生上大学 (约4100万美元捐款)。简要说明国王万岁是一部鼓舞人心的迷你纪录片，考察了勒布朗·詹姆斯的生活和旅程。随着勒布朗在篮球场中心舞台上超凡脱俗的崛起，他的家庭和社区背景的细节仍然未知。这部电影将对伟大和奋斗的追求带入了焦点。他过去亲身经历过的关键人物讲述了他在阿克伦市中心童年时代的故事。关键人物包括勒布朗儿时的朋友和商业伙伴小牛卡特，勒布朗的前圣文森特街。Mary H.S. 教练Keith Dambrot，耐克高管Lynn Merritt (在耐克签下勒布朗)，Kith创始人Ronnie Fieg和勒布朗·詹姆斯本人。

Kith x Nike: 国王万岁

案例简介：Solution The director’s vision was to authentically recreate LeBron’s youth through the eyes of today’s Akron (his hometown) residents. The focus of the story was to not retell his past, but to give the viewers a chance to actually live through it as if they were The King themselves. Through the use of one-on-one interviews, neighborhood portraits, and total immersion into the community — the journey, as seen through the eyes of those closest to LeBron, provide an opportunity for the legend to take root in the real world, not just on the court. The most important part of this story is unfiltered honesty and authenticity — not on how he became the basketball icon, but how he became the man he always strove to be. EntrySummary LeBron James, in his 15th NBA season, is having one of the best statistical performance years of his illustrious career. He’s found the fountain of youth, rising to unheard levels of heroism at an age when most athletes consider retirement. Amidst a growing media empire, LeBron continues to make enormous contributions to his hometown community through his foundation (The LeBron James Family Foundation), pledging to send 1,100 Akron students to college (~$41 million donation). BriefExplanation Long Live the King is an inspirational mini-documentary that examines the life and journey of LeBron James. With LeBron’s otherworldly rise on the basketball court center stage, the details on his family and community background have remained unknown. This film brings that quest for greatness and struggle into focus. Tales from his childhood in Akron’s inner-city are told by pivotal figures from his past who experienced it first-hand. Key figures include LeBron’s childhood friend and business partner Maverick Carter, LeBron’s former St. Vincent-St. Mary H.S. coach Keith Dambrot, Nike executive Lynn Merritt (who signed LeBron at Nike), Kith Founder Ronnie Fieg, and LeBron James himself.