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4g 互联网
案例简介：MTS 提供的推广 4g 互联网服务的非标准促销活动。 沟通目标: 以简单直观的方式展示 4g 互联网的优势 业务目标: 增加移动电话 4g 互联网用户数量提高对 4g 互联网的普遍认识 见解、战略和想法 3g 是俄罗斯最常用的移动互联网。决定在 2013年推出高速 4g 网络后，MTS 面临的主要挑战是人们不知道 4g 互联网比 3g 的速度优势。展示新网络优势的最佳方式是将 4g 与 3g 进行简单的比较。 MTS 使用光学运动错觉以清晰易懂的方式向俄罗斯最大城市的电影院游客展示。 执行 4g 实验在俄罗斯最大城市的电影院进行。4g 标志印在电影票的背面。在特写开始之前，观众可以看到中间有 3g 标志的光学运动错觉。实验参与者被建议用电影票覆盖这个标志，一面印有 4g 标志。一旦 4g 完全覆盖 3g 标志，屏幕上红色粒子的速度就会大幅提高，显示出 3g 和 4g 互联网连接的区别。 尽管这场运动仍在播出，但已经显示出良好的效果。
4g 互联网
案例简介：non-standard promo-campaign to promote 4G Internet services, offered by MTS. Communication objectives: To demonstrate in a simple and visual way the advantages of 4G Internet Business objectives: Increase number of 4G Internet subscribers at Mobile TeleSystemsRaise general awareness about 4G Internet Insights, Strategy and the Idea 3G is the most used mobile internet in Russia. Having decided to launch hi-speed 4G network in 2013 the main challenge MTS faced was that people didn’t have a clue about the speed advantage of 4G Internet over 3G. The best way to demonstrate the advantages of the new network would be a simple comparison of 4G with 3G. MTS used an optical motion illusion to show it in a clear and understandable way to the cinema visitors in Russia’s largest cities. Execution Experiment 4G was taken in cinemas in Russia’s largest cities. The 4G sign was printed on the backside of the cinema tickets. Before the start of the feature, the viewers could see the optical motion illusion with the 3G sign in the middle. Experiment participants were suggested to cover this sign with the movie ticket, having 4G sign printed on one side. As soon as 4G completely covered 3G sign, the speed of red particles on the screen increased drastically, showing the difference between 3G and 4G Internet connections. Although the campaign is still on air it has already shown good results.
4G internet
案例简介：MTS 提供的推广 4g 互联网服务的非标准促销活动。 沟通目标: 以简单直观的方式展示 4g 互联网的优势 业务目标: 增加移动电话 4g 互联网用户数量提高对 4g 互联网的普遍认识 见解、战略和想法 3g 是俄罗斯最常用的移动互联网。决定在 2013年推出高速 4g 网络后，MTS 面临的主要挑战是人们不知道 4g 互联网比 3g 的速度优势。展示新网络优势的最佳方式是将 4g 与 3g 进行简单的比较。 MTS 使用光学运动错觉以清晰易懂的方式向俄罗斯最大城市的电影院游客展示。 执行 4g 实验在俄罗斯最大城市的电影院进行。4g 标志印在电影票的背面。在特写开始之前，观众可以看到中间有 3g 标志的光学运动错觉。实验参与者被建议用电影票覆盖这个标志，一面印有 4g 标志。一旦 4g 完全覆盖 3g 标志，屏幕上红色粒子的速度就会大幅提高，显示出 3g 和 4g 互联网连接的区别。 尽管这场运动仍在播出，但已经显示出良好的效果。
4G internet
案例简介：non-standard promo-campaign to promote 4G Internet services, offered by MTS. Communication objectives: To demonstrate in a simple and visual way the advantages of 4G Internet Business objectives: Increase number of 4G Internet subscribers at Mobile TeleSystemsRaise general awareness about 4G Internet Insights, Strategy and the Idea 3G is the most used mobile internet in Russia. Having decided to launch hi-speed 4G network in 2013 the main challenge MTS faced was that people didn’t have a clue about the speed advantage of 4G Internet over 3G. The best way to demonstrate the advantages of the new network would be a simple comparison of 4G with 3G. MTS used an optical motion illusion to show it in a clear and understandable way to the cinema visitors in Russia’s largest cities. Execution Experiment 4G was taken in cinemas in Russia’s largest cities. The 4G sign was printed on the backside of the cinema tickets. Before the start of the feature, the viewers could see the optical motion illusion with the 3G sign in the middle. Experiment participants were suggested to cover this sign with the movie ticket, having 4G sign printed on one side. As soon as 4G completely covered 3G sign, the speed of red particles on the screen increased drastically, showing the difference between 3G and 4G Internet connections. Although the campaign is still on air it has already shown good results.
4g 互联网
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4G internet
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