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重新规划无家可归者
案例简介：重新描绘无家可归者是盖蒂图片社的一个项目，他与无家可归者出售的街头杂志 fifty50 合作。 该项目的前提是改变公众对无家可归者的负面看法，并以有意义的方式帮助这个社区筹集资金。 公众的看法总是把无家可归的人视为贫穷、绝望和无法帮助的人。这一次，我们想发出一个不同的信息，挑战人们偏见的信仰，把无家可归者的希望和可能性放在聚光灯下。 为此，我们创建了这个最传统和最非常规的库存照片集，由无家可归的人建模。我们分析了盖蒂图片社的下载数据，并将 50 岁时无家可归的街头小贩描绘成普通人在这些最需要的生活和工作环境中的不同角色，如商人、设计师、厨师, 游客等 这些照片随后被整合到盖蒂图像数据库中，下载的所有利润都直接流向 fiftyfity 购买公寓和无家可归者。 鼓励世界各地更多的摄影师和非政府组织加入该项目，并帮助我们将其转化为全球运动。 了解更多关于该项目的信息，并加入: repicturinghomeless.com
重新规划无家可归者
案例简介：Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people. The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way. The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight. To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc. The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless. More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement. Find out more about the project and join at: repicturinghomeless.com
Repicturing Homeless
案例简介：重新描绘无家可归者是盖蒂图片社的一个项目，他与无家可归者出售的街头杂志 fifty50 合作。 该项目的前提是改变公众对无家可归者的负面看法，并以有意义的方式帮助这个社区筹集资金。 公众的看法总是把无家可归的人视为贫穷、绝望和无法帮助的人。这一次，我们想发出一个不同的信息，挑战人们偏见的信仰，把无家可归者的希望和可能性放在聚光灯下。 为此，我们创建了这个最传统和最非常规的库存照片集，由无家可归的人建模。我们分析了盖蒂图片社的下载数据，并将 50 岁时无家可归的街头小贩描绘成普通人在这些最需要的生活和工作环境中的不同角色，如商人、设计师、厨师, 游客等 这些照片随后被整合到盖蒂图像数据库中，下载的所有利润都直接流向 fiftyfity 购买公寓和无家可归者。 鼓励世界各地更多的摄影师和非政府组织加入该项目，并帮助我们将其转化为全球运动。 了解更多关于该项目的信息，并加入: repicturinghomeless.com
Repicturing Homeless
案例简介：Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people. The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way. The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight. To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc. The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless. More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement. Find out more about the project and join at: repicturinghomeless.com
重新规划无家可归者
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Repicturing Homeless
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