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足球圆珠笔
案例简介：ScriptInEnglish 为什么没有音频文件/脚本: 足球围栏是一种无线电设备，让人们有机会在没有任何人注意到的情况下收听现场广播。由于设备及其使用是创造性的想法，而不是音频内容本身，我们不能提供脚本或音频文件。 实施 这个想法是以创新的方式使用无线电，以独特的方式连接两个设备，创造一种无线电体验。在体育广播历史上，人们第一次能够听他们最喜欢的游戏，而周围没有人注意到。不仅仅是在家里，实际上是在一个被视为不喜欢运动的环境中 -- 工作场所。高端技术、简单的使用、使用过的设备的自然外观 -- 所有这些都使得无线电的想法和媒介与目标群体高度相关。由于 radio.net 应用程序是全球最大的在线广播中心之一，拥有超过 30.000 个广播电台，用 “无线电你的方式” 的说法来概括，这个想法也与品牌高度相关。 EntrySummary 在 2018 夏季，德国人民面临着压倒性的挑战，要活出他们生活中的两大激情: 光荣的足球和艰苦的工作。因为随着 2018 届国际足联世界杯在俄罗斯时区举行，比赛时间将与德国的工作时间发生巨大冲突。现在德国人有两种选择: 去工作，错过所有伟大的足球时刻，或者跳过工作，错过所有重要的会议。这两种选择都不是真正令人满意的。简报是想出一个解决方案，让德国人民有机会将他们的两种激情结合在一起。 简要解释 这个想法是一个秘密的无线电设备在一个普通的圆珠笔。它使用骨传导技术来创造声音，只有用户一咬到笔头就能在内耳听到。它可以通过蓝牙连接到手机，允许人们在没有任何人注意到的情况下享受现场广播。这样，人们可以坐在会议上，看起来完全集中在一起，同时收听 radio.Net 上众多体育直播广播公司之一。
足球圆珠笔
案例简介：ScriptInEnglish Why no audio files/scripts: The Footballpen is a radio device that gives people the opportunity to listen to a live radio broadcast without anybody else noticing. Since the device and its usage are the creative idea and not the audio content itself, we can’t provide a script or audio file. Implementation The idea is using radio in an innovative way by connecting two devices in a unique way to create a one of a kind radio experience. For the first time in the history of sports broadcasting, people are able to listen to their favourite games without anyone around noticing. And not just at home, but actually in an environment where it’s seen as a no go to enjoy sports – the workplace. The high end technology, the simple usage, the natural appearance of the used devices – all this makes the idea and the medium of radio highly relevant to the target group. And since the radio.net app is one of the biggest online radio hubs with over 30.000 radio stations worldwide summed up by the claim “Radio your way”, the idea is also highly relevant to the brand. EntrySummary In summer 2018, the German people face an overwhelming thread to living out their two major passions in life: glorious football and hard work. Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will massively clash with German working hours. Now the German people have two options: Go to work and miss all the great football moments or skip work and miss all the important meetings. Both options are not really satisfying. The brief was to come up with a solution that gives the German people an opportunity to bring their two passions together. BriefExplanation The idea is an undercover radio device inside a regular ballpen. It uses bone conduction technology to create sound that only the user can hear in his inner ear as soon as he bites on the end of the pen. It can be connected to mobile phones via bluetooth and allows people to enjoy a live radio broadcast without anybody else noticing. That way, people can sit in meetings, look perfectly focussed and at the same time listen to one of the many live sports broadcasters on radio.net.
Footballpen
案例简介：ScriptInEnglish 为什么没有音频文件/脚本: 足球围栏是一种无线电设备，让人们有机会在没有任何人注意到的情况下收听现场广播。由于设备及其使用是创造性的想法，而不是音频内容本身，我们不能提供脚本或音频文件。 实施 这个想法是以创新的方式使用无线电，以独特的方式连接两个设备，创造一种无线电体验。在体育广播历史上，人们第一次能够听他们最喜欢的游戏，而周围没有人注意到。不仅仅是在家里，实际上是在一个被视为不喜欢运动的环境中 -- 工作场所。高端技术、简单的使用、使用过的设备的自然外观 -- 所有这些都使得无线电的想法和媒介与目标群体高度相关。由于 radio.net 应用程序是全球最大的在线广播中心之一，拥有超过 30.000 个广播电台，用 “无线电你的方式” 的说法来概括，这个想法也与品牌高度相关。 EntrySummary 在 2018 夏季，德国人民面临着压倒性的挑战，要活出他们生活中的两大激情: 光荣的足球和艰苦的工作。因为随着 2018 届国际足联世界杯在俄罗斯时区举行，比赛时间将与德国的工作时间发生巨大冲突。现在德国人有两种选择: 去工作，错过所有伟大的足球时刻，或者跳过工作，错过所有重要的会议。这两种选择都不是真正令人满意的。简报是想出一个解决方案，让德国人民有机会将他们的两种激情结合在一起。 简要解释 这个想法是一个秘密的无线电设备在一个普通的圆珠笔。它使用骨传导技术来创造声音，只有用户一咬到笔头就能在内耳听到。它可以通过蓝牙连接到手机，允许人们在没有任何人注意到的情况下享受现场广播。这样，人们可以坐在会议上，看起来完全集中在一起，同时收听 radio.Net 上众多体育直播广播公司之一。
Footballpen
案例简介：ScriptInEnglish Why no audio files/scripts: The Footballpen is a radio device that gives people the opportunity to listen to a live radio broadcast without anybody else noticing. Since the device and its usage are the creative idea and not the audio content itself, we can’t provide a script or audio file. Implementation The idea is using radio in an innovative way by connecting two devices in a unique way to create a one of a kind radio experience. For the first time in the history of sports broadcasting, people are able to listen to their favourite games without anyone around noticing. And not just at home, but actually in an environment where it’s seen as a no go to enjoy sports – the workplace. The high end technology, the simple usage, the natural appearance of the used devices – all this makes the idea and the medium of radio highly relevant to the target group. And since the radio.net app is one of the biggest online radio hubs with over 30.000 radio stations worldwide summed up by the claim “Radio your way”, the idea is also highly relevant to the brand. EntrySummary In summer 2018, the German people face an overwhelming thread to living out their two major passions in life: glorious football and hard work. Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will massively clash with German working hours. Now the German people have two options: Go to work and miss all the great football moments or skip work and miss all the important meetings. Both options are not really satisfying. The brief was to come up with a solution that gives the German people an opportunity to bring their two passions together. BriefExplanation The idea is an undercover radio device inside a regular ballpen. It uses bone conduction technology to create sound that only the user can hear in his inner ear as soon as he bites on the end of the pen. It can be connected to mobile phones via bluetooth and allows people to enjoy a live radio broadcast without anybody else noticing. That way, people can sit in meetings, look perfectly focussed and at the same time listen to one of the many live sports broadcasters on radio.net.
足球圆珠笔
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Footballpen
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基本信息
- 广告战役： #Radio.De GMBH-网络-2a34#
- 广告品牌： RADIO.DE GMBH
- 发布日期： 2000
- 行业领域： 电器/办公 , 文具/耗材 , 办公用品
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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