I'm Your Energy: Kind Words Ringback Tone|短视频|广告营销案例【ADGuider广告指南】

我是你的能量: 亲切的话回环音

案例简介：呼叫中心的员工接触到顾客的淫秽和暴力话语一直是一个社会问题。这种问题已经被众多新闻媒体报道, 但是，尽管几个客户中心正试图通过心理咨询和按摩疗法来减轻他们的压力，但仍然没有一个解决方案来防止这种口头暴力。 GS Caltex 是一家能源企业，它根据它的《我是你的能量》发起了许多运动来激励世界，并发布了一项新的运动来解决这个问题。这是一段视频，在客户等待与呼叫中心员工联系时，传达了 “防止口头暴力” 的想法。视频以呼叫中心员工接触到客户暴力言论的一系列自白开始。其次是通过员工家庭成员的录音制作回铃音。 “亲爱的，亲爱的妻子会在一瞬间帮助你。” “我妈妈，我最喜欢的人，很快就会帮助你。" 应用新的回铃音后，员工的压力水平下降了 54.2%，顾客的友好话语增加了 8%，员工感到受尊重的程度增加了 25%。视频结尾提醒我们，可以改变世界的能量已经在我们体内。该视频首次发布到 GS Caltex 的 Facebook 页面，在发布后的 24 小时内获得了 2 百万的浏览量和 200 次约会。通过解决社会问题的简单而有效的解决方案，该运动在启动后两周内被引入了超过 15 个媒体渠道，并激发了改变韩国社会的能量。

我是你的能量: 亲切的话回环音

案例简介：It has been a constant social issue that call center employees are exposed to obscene and violent words of customers. Such issue is already well known by being covered by numerous press media, but there wasn’t still a solution to prevent such verbal violence aginst the call center employees even though several customer centers are trying to relieve their stress through psychological consulting and massage therapies. GS Caltex, an energy enterprise that has been executing numerous campaigns to energize the world based on its sloga, ‘I am your Energy’, released a new campaign in order to resolve the issue. It is the video conveying the idea of “preventing verbal violence” while a customer is waiting to be connected to a call center employee. The video starts with a series of confessions by call center employees who were exposed to customers’ violent words. It is followed by production of ringback tone through recordings made by people who are family members of the employees. “My loving, dear wife will help you in a moment.” “My mom, who I love the most in the world, will help you soon.” After the application of the new ringback tone, stress levels of the employees decreased by 54.2%, customers’ kind words increased by 8%, employees feeling respected increased by 25%. The video ends with reminder that energy that can change the world is already inside us. The video was first released to GS Caltex’s Facebook page and gained 2M views and 200k engagements within 24 hours from its release. Through a simple but effective solution resolving a social issue, the campaign was introduced to above 15 media channels within 2 weeks from its launch and is provoking the energy to change Korean society.