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把他拖走
案例简介:拖他走的特点是一个男人和一个女人之间的虐待家庭情况,呼吁采取行动 “用你的手机停止这种情况,现在去 http://www.ncdv.org.uk/stop 把他拖走。"用户可以输入网址或扫描特色 QR 码,立即开始互动。参与者能够通过将男人从女人身边拖到相邻的广告牌上来控制角色。屏幕然后同步,敦促人们向 NCDV 报告任何家庭暴力情况,以便他们能够代表受害者进行干预。
把他拖走
案例简介:Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf.
Drag Him Away
案例简介:拖他走的特点是一个男人和一个女人之间的虐待家庭情况,呼吁采取行动 “用你的手机停止这种情况,现在去 http://www.ncdv.org.uk/stop 把他拖走。"用户可以输入网址或扫描特色 QR 码,立即开始互动。参与者能够通过将男人从女人身边拖到相邻的广告牌上来控制角色。屏幕然后同步,敦促人们向 NCDV 报告任何家庭暴力情况,以便他们能够代表受害者进行干预。
Drag Him Away
案例简介:Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf.
把他拖走
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Drag Him Away
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基本信息
- 广告战役: #Drag Him Away#
- 广告品牌: NCDV
- 发布日期: 2012-04-01
- 行业领域: 其他
- 媒体类别: 短视频 , 户外
- 广告语言: 英语
- 媒介平台: 网络
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