To celebrate the iconic midnight sun and promote the country’s endless summer days, Visit Norway has partnered with SAS Scandinavian Airlines to tell their visitors that they can’t promise them adventures in the dark.Instead, it's using tongue in cheek positioning to show off Norway's appeal to tourists - stunning scenery, a vibrant cultural scene and fantastic food - and endless days amid the fjords, to tempt tourists to enjoy some fun under the midsummer sun in Norway.The approach has been launched to coincide with the summer solstice and a series of social media films will play out alongside influencer-curated over summer 2018.CreditsCreative Agency: mr.hClients: Innovation Norway & SAS Scandinavian AirlinesAccount director: Trevor HeleyCreatives: Michael Outhwaite & Richard ParkProduction company: True StoriesDirector: Martin SofiedalActor: Eirik HallertProducer: Knut KollandsrudDOP: Håvar KarlsenEditor: Jostein LarsenSound Design: Trond NedbergColour Grade: Håvard SmåvikAnimation: Roy SousaSocial Media Strategist: George Turner