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火星土豆 《POTATOES ON MARS》
案例简介:
火星土豆 《POTATOES ON MARS》
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火星土豆 《POTATOES ON MARS》
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POTATOES ON MARS 2016-2017戛纳健康狮 - 医疗健康类 - B02组 - 金奖 2016-2017戛纳创新狮 - 创新类 - A02组 - 银奖 2016-2017戛纳狮 - 公关类 - C08组 - 银奖 2016-2017戛纳狮 - 促销类 - C01组 - 入围奖 火星上的土豆——一个大胆的实验,创造了历史。由我们设计,并与CIP,UTEC和NASA的科学家一起开发,我们成功开发了一种新的土豆品种,在地球上任何地方都能生长。我们已经向世界展示了在火星上成功种植土豆意味着我们现在可以帮助拯救地球上数百万人的生命。我们已经开始——在气候变化作物方面领先,我们的新马铃薯已经被送到孟加拉国的危机地区。 CIP - THE INTERNATIONAL POTATO CENTER | MEMAC OGILVY & MATHER | 2017 Innovation - A02 Applied Innovation Health And Wellness - B02 Pro-Bono led Education & Awareness Relevancy Potatoes On Mars - a bold experiment that has made history. Devised by us, and developed together with a team of CIP, UTEC and NASA scientists, we successfully developed a new variety of potato that will grow in extreme climates anywhere on Earth. We’ve shown the world that successfully growing potatoes in Mars-like conditions means we can now help save millions of lives here on Earth. And we’ve already started - Leading the way in climate-resistant crops, our new potato has already been sent to crisis spots in Bangladesh. Synopsis Famine affects 842 million people globally and climate change is making food security and malnutrition worse. The International Potato Center wanted to prove that potatoes are a super crop that hold the key to reversing world hunger and saving millions of lives thanks to their high yields, nutritional value and ability to grow anywhere. Potatoes have survived in areas where security crops such as wheat, corn or rice have failed. Execution The NASA and UTEC scientists then designed and built an innovative CubeSat. The hermetically sealed device with a range of monitoring sensors was created specifically to replicate conditions on Mars – including Martian atmospheric pressure, extreme temperature, CO2 levels, light and radiation.The CubeSat was set up in strict laboratory conditions and the key ingredient, so
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