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MARS PET火星宠物 《IRIS & THULA》
案例简介:
MARS PET火星宠物 《IRIS & THULA》
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MARS PET火星宠物 《IRIS & THULA》
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2016-2017戛纳健康狮 - 医疗健康类 - 铜奖 我们在操场上看到一个女孩,坐在一个跷跷板上,凝视着远方。我们听到其他孩子的声音,但她完全是一个人。然后,我们看到同样的女孩在其他地方望着远方:在游泳池,在市场上,在一个大餐厅的桌子上。总是完全孤独。然后,一只猫的航母出现在她的起居室里。猫打开了航母,试图引起她的注意,但没有成功。原来艾里斯患有严重的自闭症,但一只猫的好奇心为她开启了一个新世界 IRIS & THULA MARS PET | ALMAPBBDO | 2017 Health And Wellness - D01 Animal Health Brief Explanation Opens with a lettering: “Based on a true story."We see a girl at the playground, sitting on a still seesaw, gazing out into the distance. We hear the sounds of other children, but she's completely alone.Then we see the same girl looking off into the distance in other places: at the pool, at a market, at a large dining-room table. Always totally alone. Then a cat carrier shows up in her living room. The cat opens the carrier and tries to get her attention, without success. She's painting. After the cat insists, the girl finally looks at her, and they immediately connect. For the first time, we see other people in the shot: the girl's parents, who are moved by the interaction between the two. Lettering: “Iris has severe autism, but one cat’s curiosity opened up a new world for her”.Finish with scenes of the real Iris and her cat. Brief With Projected Outcomes No restrictions. Contributing Companies Role Company Name City Country Entrant ALMAPBBDO S?O PAULO BRAZIL Idea Creation ALMAPBBDO S?O PAULO BRAZIL Media ALMAPBBDO S?O PAULO BRAZIL Production ALMAPBBDO S?O PAULO BRAZIL Production KILLERS S?O PAULO BRAZIL Production SATELITE AUDIO S?O PAULO BRAZIL Additional Company AMVBBDO LONDON UNITED KINGDOM Credits Role Name Company Chief Creative Officer Luiz Sanches AlmapBBDO Creative Director Bruno Prosperi AlmapBBDO Creative Director Andre Gola AlmapBBDO Creative Director Benjamin Yung Jr. AlmapBBDO Creative Director
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