本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
铅笔盒
案例简介：这项运动的目标: 一项令人担忧的最新研究声称，吸毒成瘾今天比过去更早开始。每 7 个孩子都有成为吸毒者的危险。慈善组织 “冷静下来” 希望与学校合作，采取行动，支持毒品预防。 目的是为了引起人们的注意而发起一场挑衅性的运动; 这与毒品预防和认识领域的其他运动是一个非常不同的战略。活动描述: 以校长和教师为目标，每个人都被邮寄了一个装满毒品用具的铅笔盒，作为一种蓄意和有意的挑衅。然而，目标被邮寄了一个看起来无害的粉红色铅笔盒; 在里面他们受到了最终的冲击。铅笔盒配有典型的毒品用具假人，象征着孩子容易上瘾。这种高度情绪化的呼吁要求立即采取行动，联系 Chill Out 谈论他们的项目。
铅笔盒
案例简介：Aim of the Campaign:An alarming, recent study claims that drug addiction begins earlier today than it ever did in the past. Every seventh child is at risk to become a drug addict. Chill Out, a charitable organization, wanted to partner with schools to take action and support drug prevention. The aim was to create a provocative campaign in order to get attention; this was a very different strategy to other campaigns within the drug prevention and awareness scene.Campaign Description:Targeting headmasters and teachers, each was mailed a pencil case full of drug utensils as a form of deliberate and intended provocation. Targets were mailed a harmless-looking pink pencil case however; inside they receive the ultimate shock. Equipped with typical drug utensil dummies, the pencil case symbolized a child’s vulnerability to addiction. This highly emotional appeal called for immediate action to contact Chill Out to talk about their program.
Pencil Case
案例简介：这项运动的目标: 一项令人担忧的最新研究声称，吸毒成瘾今天比过去更早开始。每 7 个孩子都有成为吸毒者的危险。慈善组织 “冷静下来” 希望与学校合作，采取行动，支持毒品预防。 目的是为了引起人们的注意而发起一场挑衅性的运动; 这与毒品预防和认识领域的其他运动是一个非常不同的战略。活动描述: 以校长和教师为目标，每个人都被邮寄了一个装满毒品用具的铅笔盒，作为一种蓄意和有意的挑衅。然而，目标被邮寄了一个看起来无害的粉红色铅笔盒; 在里面他们受到了最终的冲击。铅笔盒配有典型的毒品用具假人，象征着孩子容易上瘾。这种高度情绪化的呼吁要求立即采取行动，联系 Chill Out 谈论他们的项目。
Pencil Case
案例简介：Aim of the Campaign:An alarming, recent study claims that drug addiction begins earlier today than it ever did in the past. Every seventh child is at risk to become a drug addict. Chill Out, a charitable organization, wanted to partner with schools to take action and support drug prevention. The aim was to create a provocative campaign in order to get attention; this was a very different strategy to other campaigns within the drug prevention and awareness scene.Campaign Description:Targeting headmasters and teachers, each was mailed a pencil case full of drug utensils as a form of deliberate and intended provocation. Targets were mailed a harmless-looking pink pencil case however; inside they receive the ultimate shock. Equipped with typical drug utensil dummies, the pencil case symbolized a child’s vulnerability to addiction. This highly emotional appeal called for immediate action to contact Chill Out to talk about their program.
铅笔盒
暂无简介
Pencil Case
暂无简介
基本信息
- 广告战役： #Pencil Case#
- 广告品牌： Chill out e.V
- 发布日期： 2011-12-01
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
.bs3modal--fullscreen-image .modal-dialog{ width: 98% !important; }
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
