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Pohjola: 制作蜂蜜的积极保险
案例简介：
Pohjola: 制作蜂蜜的积极保险
案例简介：
Pohjola: Positive Insurance by Make Honey
案例简介：
Pohjola: Positive Insurance by Make Honey
案例简介：
Pohjola: 制作蜂蜜的积极保险
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Pohjola: Positive Insurance by Make Honey
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Nordic insurance brand Pohjola set out to find a way to encourage people to live life without fear or regret and talk about taking risks, instead of avoiding them. The idea behind its campaign is that life is priceless, and you only get one. Everything else material wise, can be replaced.Throughout the campaign Pohjola worked closely with 30 influencers - from celebrities to micro-influencers, to create authentic content around the idea of living life to the fullest. The response to the idea was different for each influencer - for some it was travelling to a destination that they always wanted to visit, for others it was learning new skills.One particularly moving story came from a former Miss Finland, a cancer survivor, who decided to make jewellery with her kids in order to raise money for children with cancer.
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