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麦当劳树-虚假的甜蜜点
案例简介：DDB华沙为麦当劳波兰举办的假日活动表明，在选择完美的圣诞树时，尺寸并不重要。
麦当劳树-虚假的甜蜜点
案例简介：DDB Warsaw’s holiday campaign for McDonald’s Poland shows that size really doesn’t matter when it comes to choosing the perfect Christmas tree.
McDonald’s tree-mendously sweet spot
案例简介：DDB华沙为麦当劳波兰举办的假日活动表明，在选择完美的圣诞树时，尺寸并不重要。
McDonald’s tree-mendously sweet spot
案例简介：DDB Warsaw’s holiday campaign for McDonald’s Poland shows that size really doesn’t matter when it comes to choosing the perfect Christmas tree.
麦当劳树-虚假的甜蜜点
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McDonald’s tree-mendously sweet spot
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You can’t really go wrong with Stevie Wonder’s soaring, sentiment-rich vocals telling the story of One Little Christmas Tree, and this cute spot nicely illustrates the message that even something that comes up a bit on the small side can bring joy. Directed Sebastian Pańczyk, through DOBRO, Choinka, (Polish for Christmas tree, plural; choinki), shows a little lad out choosing a tree with his family turning down a host of larger, bushier versions to choose a straggly little offering. Although this results in his dad suffering a smidge of pine envy when their tree doesn’t measure up to another dad’s impressive woody specimen, ultimately, the boy’s choice proves to be the right one when they manage to squeeze the slimline tree-topped car into a Maccy D drive-through.
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