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案例简介：非洲传统社会的大多数男人都厌恶对亲人的陈情和肯定的话。“我爱你” 这句话几乎是一个禁忌，经常受到冷嘲热讽，有时…… 尴尬的沉默。尤其是被父亲们。这个社会实验试图恢复成年尼日利亚男性的思想，重塑他们对 'L' 字的反应。利用父亲节的庆祝活动，我们希望有意识地让人们向成年男性人物，特别是父亲表达爱。尼日利亚阳狮为Insight Publicis创作的电影广告，类别包括: 机构自我宣传、公共利益、非政府组织。
Say It
案例简介：Most men in traditional African societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers. Film advertisement created by Publicis, Nigeria for Insight Publicis, within the categories: Agency Self-Promo, Public Interest, NGO.
Say It
案例简介：非洲传统社会的大多数男人都厌恶对亲人的陈情和肯定的话。“我爱你” 这句话几乎是一个禁忌，经常受到冷嘲热讽，有时…… 尴尬的沉默。尤其是被父亲们。这个社会实验试图恢复成年尼日利亚男性的思想，重塑他们对 'L' 字的反应。利用父亲节的庆祝活动，我们希望有意识地让人们向成年男性人物，特别是父亲表达爱。尼日利亚阳狮为Insight Publicis创作的电影广告，类别包括: 机构自我宣传、公共利益、非政府组织。
Say It
案例简介：Most men in traditional African societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers. Film advertisement created by Publicis, Nigeria for Insight Publicis, within the categories: Agency Self-Promo, Public Interest, NGO.
Say It
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基本信息
- 广告品牌： Insight Publicis
- 发布日期： 2020-06
- 行业领域： 广告营销 , 公益慈善 , 商务服务 , 公共事业
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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