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知识是防弹的
案例简介：EntrySummary 在 2012, 三名年轻女孩在巴基斯坦北部乘坐校车旅行时，一名塔利班枪手登上公共汽车，近距离射杀了她们，原因是她们想上学。女孩的名字是马拉拉 · 优素福 · 扎伊、沙齐亚 · 拉姆赞和凯纳特 · 里亚兹。这三个女孩都反击了自己的重伤，并成为女孩受教育权利的坚定代言人。我们负责讲述他们的故事，与一位著名的巴基斯坦作家合作，设计了一个带有反抗终极信息的符号: 一本讲述知识比任何试图阻止它的子弹都更强大的书。介绍世界上第一本防弹小说: 一本在纸上讲述女孩故事的书，但是用防弹凯夫拉-XP 纤维制成的封面捆绑。这本限量版书的销售收入将用于资助塔利班受害者孤儿的学校。
知识是防弹的
案例简介：EntrySummary In 2012, three young girls were traveling in their school bus in Northern-Pakistan when a Taliban gunman boarded the bus and shot them at close range for their "crime" of wanting to go to school. The girl's names are Malala Yousufzai, Shazia Ramzan and Kainat Riaz. All three girls fought back their serious injuries and emerged as determined spokespersons for the right of girls to be educated. Tasked with telling their story, we collaborated with a renowned Pakistani writer, and designed a symbol with the ultimate message of resistance: a book that speaks of knowledge being more powerful than any bullet that might try to stop it. Introducing the world's first bulletproof novel: a book that tells the girls' stories on paper, but is binded with a cover made of bullet-resistant Kevlar-XP fiber. Sales proceeds of the limited-edition book will go towards funding schools for orphans of Taliban victims.
Knowledge is Bulletproof
案例简介：EntrySummary 在 2012, 三名年轻女孩在巴基斯坦北部乘坐校车旅行时，一名塔利班枪手登上公共汽车，近距离射杀了她们，原因是她们想上学。女孩的名字是马拉拉 · 优素福 · 扎伊、沙齐亚 · 拉姆赞和凯纳特 · 里亚兹。这三个女孩都反击了自己的重伤，并成为女孩受教育权利的坚定代言人。我们负责讲述他们的故事，与一位著名的巴基斯坦作家合作，设计了一个带有反抗终极信息的符号: 一本讲述知识比任何试图阻止它的子弹都更强大的书。介绍世界上第一本防弹小说: 一本在纸上讲述女孩故事的书，但是用防弹凯夫拉-XP 纤维制成的封面捆绑。这本限量版书的销售收入将用于资助塔利班受害者孤儿的学校。
Knowledge is Bulletproof
案例简介：EntrySummary In 2012, three young girls were traveling in their school bus in Northern-Pakistan when a Taliban gunman boarded the bus and shot them at close range for their "crime" of wanting to go to school. The girl's names are Malala Yousufzai, Shazia Ramzan and Kainat Riaz. All three girls fought back their serious injuries and emerged as determined spokespersons for the right of girls to be educated. Tasked with telling their story, we collaborated with a renowned Pakistani writer, and designed a symbol with the ultimate message of resistance: a book that speaks of knowledge being more powerful than any bullet that might try to stop it. Introducing the world's first bulletproof novel: a book that tells the girls' stories on paper, but is binded with a cover made of bullet-resistant Kevlar-XP fiber. Sales proceeds of the limited-edition book will go towards funding schools for orphans of Taliban victims.
知识是防弹的
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Knowledge is Bulletproof
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基本信息
- 广告战役： #Soc Outreach-设计与品牌-a592#
- 广告品牌： SOC Outreach
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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