Josh Cellars Wine has launched its largest ever digital advertising campaign. A series of 10 poignant videos feature founder Joseph Carr sharing personal stories about his father Josh, and his unlikely journey to successfully building Josh Cellars. The ads are set in unexpected environments, especially for a wine brand, including a backyard garage and a vintage red truck, which reflect Josh’s and Joe’s humble background. Many of the spots close with Joseph Carr inviting you to have a taste, and let me know what you think.Josh Cellars has cemented its place as the hottest wine brand in the country and Josh Cellars is the largest domestic wine brand at its price or higher. Josh Cellars represents 60% of all dollar growth in the $10-$15 domestic wine category so far this year.The brand is investing $10m on the digital ad campaign, focusing on the key holiday selling seasons through March 2018. The ads will be distributed on leading video and social media properties such as Hulu, YouTube, Facebook, Instagram, CNN.com, WSJ.Com, NBC.com and NYtimes.com.CreditsIn-House (Deutsch Family Wine & Spirits):Tom Steffanci, PresidentRenato Reyes, Chief Marketing OfficerDan Kleinman, Vice President of Marketing – Josh CellarsConfidential Production Partner