El Jimador has partnered with Mexican National Team legend Luis Hernandez, known by his nickname El Matador, to introduce a fun and unique way to celebrate and share soccer moments during this summer.Hernandez kicks off the campaign by telling the story of his favorite soccer moment via a compelling cel animation video created by el Jimador’s ad agency, Scoppechio, and animation production company, Giant Ant. In the video, Hernandez claims that his brother was a better player than he was, which is a bold statement given Hernandez’s incredible career. Ultimately, Hernandez talks about the role soccer played in their lives growing up and how they even faced off in a league championship.As part of the campaign, el Jimador is encouraging fans to share their own moments for a chance to win unforgettable prizes, including $25,000, custom jerseys, and more. The jersey designs are being created in collaboration with illustrator Mike Perry. The brand is also partnering with a leading tech company called Thinfilm to allow consumers to interact with el Jimador’s POS via their smartphones. They’ll be able to engage with the campaign by simply “tapping” their phones on display materials and directly on the bottles.CreditsStephen Childress – Chief Creative Officer - ScoppechioLanny Fuller – Associate Creative Director - ScoppechioZach Wardlaw – Art Director - ScoppechioCarlos Riveroll – Associate Creative Director - ScoppechioJorge Torneria – Senior Art Director - ScoppechioJacob Campbell – Digital Animator - ScoppechioThom Little – Head of Integrated Production - ScoppechioAshley Erk – Account Director - ScoppechioMatt Wolford – Interactive Design Lead - ScoppechioMichael Fimiani - Senior Strategic Planner - ScoppechioCharlie Moody – Content Manager - ScoppechioDirected by Giant Ant - www.giantant.caJay Grandin - Creative Direction – Giant AntRafael Mayani - Art Director – Giant AntTeresa Toews - Head of Production – Giant AntLiam Hogan - Producer – Giant AntMusic / Audio mix – Playdate Productions / Ryland Haggis