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姜饼火车
案例简介：我们的客户山谷地铁公司每年都会向我们提出一个请求 -- 以一种非宗派的方式传播节日快乐。他们要求我们创造一个有趣、有趣的概念，让骑手的脸上带着微笑。他们也希望被视为一个重要的社区伙伴。山谷地铁最近与 Tumbleweed 青年发展中心建立了伙伴关系，Tumbleweed 青年发展中心是一个为弱势和无家可归的青年提供的资源，它指定了儿童可以寻求帮助的安全场所。事实上，每个山谷地铁轻轨站都被指定为安全的地方。考虑到这一点, R & R partners 的凤凰城团队创造了轻轨和公共汽车包装，以传达假期的精神，同时也给风滚草的 “需要慈善活动的青少年” 提供了必要的接触。"姜饼屋的主题是一个伟大的方式来纪念一个致力于为孩子们创造安全的地方的组织。此外，创造个人姜饼男人和女人提供了一个机会来展示不同的 ridership Valley Metro 每天进行。
姜饼火车
案例简介：Our client, Valley Metro, came to us with a request we get every year - to spread holiday cheer in a non-denominational sort of way. They asked us to create a concept that was playful, fun and put a smile on their riders' faces. They also wanted to be seen as a vital community partner. Valley Metro had recently partnered with the Tumbleweed Center for Youth Development - a resource for vulnerable and homeless youth that designates safe places where children can seek help. In fact, every Valley Metro light rail stop was designated a Safe Place. With this in mind, R&R Partners' Phoenix-based team created light-rail and bus wraps to convey the spirit of the holidays while also giving needed exposure to Tumbleweed's "Teens in Need Charity Drive." The theme of a gingerbread house was a great way to honor an organization devoted to creating safe places for kids. Additionally, creating individual gingerbread men and women provided an opportunity to showcase the diverse ridership Valley Metro carries on a daily basis.
Gingerbread train
案例简介：我们的客户山谷地铁公司每年都会向我们提出一个请求 -- 以一种非宗派的方式传播节日快乐。他们要求我们创造一个有趣、有趣的概念，让骑手的脸上带着微笑。他们也希望被视为一个重要的社区伙伴。山谷地铁最近与 Tumbleweed 青年发展中心建立了伙伴关系，Tumbleweed 青年发展中心是一个为弱势和无家可归的青年提供的资源，它指定了儿童可以寻求帮助的安全场所。事实上，每个山谷地铁轻轨站都被指定为安全的地方。考虑到这一点, R & R partners 的凤凰城团队创造了轻轨和公共汽车包装，以传达假期的精神，同时也给风滚草的 “需要慈善活动的青少年” 提供了必要的接触。"姜饼屋的主题是一个伟大的方式来纪念一个致力于为孩子们创造安全的地方的组织。此外，创造个人姜饼男人和女人提供了一个机会来展示不同的 ridership Valley Metro 每天进行。
Gingerbread train
案例简介：Our client, Valley Metro, came to us with a request we get every year - to spread holiday cheer in a non-denominational sort of way. They asked us to create a concept that was playful, fun and put a smile on their riders' faces. They also wanted to be seen as a vital community partner. Valley Metro had recently partnered with the Tumbleweed Center for Youth Development - a resource for vulnerable and homeless youth that designates safe places where children can seek help. In fact, every Valley Metro light rail stop was designated a Safe Place. With this in mind, R&R Partners' Phoenix-based team created light-rail and bus wraps to convey the spirit of the holidays while also giving needed exposure to Tumbleweed's "Teens in Need Charity Drive." The theme of a gingerbread house was a great way to honor an organization devoted to creating safe places for kids. Additionally, creating individual gingerbread men and women provided an opportunity to showcase the diverse ridership Valley Metro carries on a daily basis.
姜饼火车
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Gingerbread train
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基本信息
- 广告品牌： Valley Metro
- 发布日期： 2013-12-14
- 行业领域： 出行工具 , 汽车/工具
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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