Last Call|短视频|广告营销案例【ADGuider广告指南】

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最后一个电话

案例简介：Last Call 是世界上第一部互动恐怖电影，观众可以与主角交流。由观众控制的电影，从而模糊了游戏和电影之间的界限。语言识别软件通过手机将参与者的答案转换成特定的指令。然后，一个专门开发的软件处理这些命令，并启动一个适当的后续场景。这部电影的主要女演员和一位观众之间的对话每次都会导致不同的电影和结果: 有时会有一个美好的结局，有时会有一个更可怕的结局。为了参与冒险，观众在购买门票时将他们的手机号码提交给快速拨号码。当女主角拿出她的手机打电话给可能能帮她的人时，电影的控制软件联系了一个提交的手机号码。一旦观众拿起，他听到了女演员的声音 -- 她告诉他没有他她会迷路。他必须通过选择一条穿过破旧的疗养院的路来帮助她逃跑。此外，他还决定她是否应该帮助其他受害者逃离现场 -- 每一个选择都塑造了她的命运: 这是生死的问题。

最后一个电话

案例简介：Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film's controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he hears the actress's voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it's a matter of life and death.