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像我的瘾
案例简介：谁是路易丝 · 德拉吉？昨日，法国互联网打破了时尚巴黎背后真相的揭露。这个热爱生活、时尚的 25 岁女孩在今年夏天成为了 instagram 的明星，在短短几个月内，她的旅行、派对照片就有超过 12k 的粉丝和 50k 的粉丝, 船和晚餐。对她照片的评论充满了对这个外向的女孩如何享受她的生活的赞美。只是事后来看她的照片，我们才意识到它们都有共同点 -- 酒精的存在，或多或少是显而易见的。路易丝 · 德拉吉是个年轻的酒鬼。BETC 代理公司和制作公司 Francine Framboise 为组织 Addict Aide 创建了 instagram 账户。目的是提高年轻人的意识，让他们意识到错过身边人的毒瘾是多么容易。
像我的瘾
案例简介：Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
Like my addiction
案例简介：谁是路易丝 · 德拉吉？昨日，法国互联网打破了时尚巴黎背后真相的揭露。这个热爱生活、时尚的 25 岁女孩在今年夏天成为了 instagram 的明星，在短短几个月内，她的旅行、派对照片就有超过 12k 的粉丝和 50k 的粉丝, 船和晚餐。对她照片的评论充满了对这个外向的女孩如何享受她的生活的赞美。只是事后来看她的照片，我们才意识到它们都有共同点 -- 酒精的存在，或多或少是显而易见的。路易丝 · 德拉吉是个年轻的酒鬼。BETC 代理公司和制作公司 Francine Framboise 为组织 Addict Aide 创建了 instagram 账户。目的是提高年轻人的意识，让他们意识到错过身边人的毒瘾是多么容易。
Like my addiction
案例简介：Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
像我的瘾
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Like my addiction
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基本信息
- 广告战役： #Like my addiction#
- 广告品牌： Addict'Aide
- 发布日期： 2016-09-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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