Like my addiction|短视频|广告营销案例【ADGuider广告指南】

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像我的瘾

案例简介：活动描述通过一个专门创建的 Instagram 档案，追随者在 6 周内被介绍给路易斯 · 德拉吉: 一个 25 岁的巴黎人，他似乎最享受生活。从同事之间的下班后，到布列塔尼、圣特罗佩或柏林的假期，她的 150 张照片都或多或少地展示了酒精的存在。执行 Instagram 上的实现，特别是路易丝的简介 https://www.instagram.com/louise.delage/ 150 张照片在 2 个月内发布。这段视频是用法语和英语在 Instagram 、 Youtube 和 Facebook 上多次发布的。该视频在 150 多个国家传播。结果媒体投资: 0 赚媒体: 9 800 印象: 1 个上瘾的亿万富翁。 fr: 乘以 5 文章数量法国: 122 国际: 191 Instagram 粉丝: + 110 喜欢 Instagram: + 150 战略一场围绕增长黑客技术而建立和思考的运动，没有媒体购买，而是对管理 Instagram 的机制有适当的了解。为了在路易丝周围建立一个坚实而庞大的社区，我们想象了 Instagram 的本土工艺和平台用户的习惯。这个想法是围绕 4 个支柱的战略收购展开的。一个让我们每天发布 2 到 3 张照片的内容策略。标签的策略用于在发布时找到最受欢迎的围绕感兴趣主题的表达, 一个喜欢并自动跟随公众的机器人可能会在披露时传递意见。最后，我们精心挑选了十几个有影响力的人在夏天谈论这个简介。概要据估计，在法国，吸毒成瘾造成五分之一的死亡，每两起犯罪行为中就有一起，主要是年轻人。很容易错过身边人的酒精中毒。我们的距离阻止了我们发现成瘾的早期迹象。专门研究酒精成瘾的组织 “瘾君子助手” 想强调这个困难。

像我的瘾

案例简介：CampaignDescription Through an Instagram profile created specifically, followers were introduced to Louise Delage during 6 weeks: a 25-year-old Parisian, who seems to enjoy life to the fullest. From an after work between colleagues, to holidays in Brittany, Saint Tropez, or Berlin, each her 150 photos shows the presence of alcohol in a more or less discreet way. Execution An implementation cantered on Instagram and in particular the profile of Louise https://www.instagram.com/louise.delage/ 150 photos posted in 2 months. The reveal video was multiposted on Instagram, Youtube and Facebook, in French and English. Diffusion of the video reveal in more than 150 countries. Outcome Media Investment: 0€Earned media: 9 800 000€Impressions: 1 billionTraffic on addictaide.fr: Multiplied by 5Number of articles France: 122 International: 191 Instagram Followers: +110 000Likes Instagram: +150 000 Strategy A campaign built and thought around growth hacking techniques with no media buying but the appropriate knowledge of the mechanisms that govern Instagram. To build a solid and massive community around Louise we imagined a native craft of Instagram and habits of users of the platform. The idea was deployed around a strategy acquisition of 4 pillars. A content strategy that led us to post 2 to 3 photos per day. A strategy of hashtags used to find the most popular expressions around the topic of interest at the time they were posted, a Bot to like and automatically follow the public likely to be a relay of opinion at the time of the reveal. To conclude, we carefully selected a dozen influencers to talk about the profile during the summer. Synopsis It is estimated that in France addictions account for one in five deaths and one out of every two delinquent acts, mainly among young people. It’s easy to miss the alcoholism of someone close.Our proximity prevents us from spotting the early signs of addiction.Addict Aide, an organisation specialised in alcohol addiction,wanted to highlight this difficulty.