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# 卡纳瓦勒姆萨尔瓦
案例简介:萨尔瓦多狂欢节以其宏伟和激烈的表演而闻名世界。但是花几天时间参加如此多的聚会总是有代价的: 肌肉疼痛。或者像我们在葡萄牙语中说的: “dor”。作为巴西排名第一的止痛药,Dorflex决定通过将疼痛从城市带走,使今年的狂欢节变得更好。从字面上看。于是,在狂欢的5天时间里,Dorflex将Salvador的名字改为 “Salva”,将 “dor” (疼痛) 带走。甚至更改了城市的主要旅游标志和办理登机手续的官方城市位置。 巴西阳狮为Dorflex创建的环境广告,类别为: 健康、制药。
# 卡纳瓦勒姆萨尔瓦
案例简介:Salvador Carnival is world-famous for its grandiosity and intense shows. But spending a couple days jumping around in so many parties always comes with a price: muscular pains. Or like we say in Portuguese: "dor". As the number 1 pain reliever in Brazil, Dorflex decided to make an ever better Carnival this year by taking the pain away from the city. Literally. So, during the 5 days of Carnival, Dorflex changed the name of Salvador to "Salva", taking the "dor" (pain) away from it. Even the main touristic sign of the city and the official city location for check-ins were changed. Ambient advertisement created by Publicis, Brazil for Dorflex, within the categories: Health, Pharmaceutical.
#CarnavalEmSalva
案例简介:萨尔瓦多狂欢节以其宏伟和激烈的表演而闻名世界。但是花几天时间参加如此多的聚会总是有代价的: 肌肉疼痛。或者像我们在葡萄牙语中说的: “dor”。作为巴西排名第一的止痛药,Dorflex决定通过将疼痛从城市带走,使今年的狂欢节变得更好。从字面上看。于是,在狂欢的5天时间里,Dorflex将Salvador的名字改为 “Salva”,将 “dor” (疼痛) 带走。甚至更改了城市的主要旅游标志和办理登机手续的官方城市位置。 巴西阳狮为Dorflex创建的环境广告,类别为: 健康、制药。
#CarnavalEmSalva
案例简介:Salvador Carnival is world-famous for its grandiosity and intense shows. But spending a couple days jumping around in so many parties always comes with a price: muscular pains. Or like we say in Portuguese: "dor". As the number 1 pain reliever in Brazil, Dorflex decided to make an ever better Carnival this year by taking the pain away from the city. Literally. So, during the 5 days of Carnival, Dorflex changed the name of Salvador to "Salva", taking the "dor" (pain) away from it. Even the main touristic sign of the city and the official city location for check-ins were changed. Ambient advertisement created by Publicis, Brazil for Dorflex, within the categories: Health, Pharmaceutical.
# 卡纳瓦勒姆萨尔瓦
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#CarnavalEmSalva
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