LUDO WONG: The innovative board game that glows in the dark to support The Earth Hour. Once more, this year we celebrate “The Earth Hour”, an inniciative thought to give Earth a break for one whole hour, unplugging and turning off every device that consumes electric energy.  Therefore, WONG, based on their kindness motto, developed a new alternative to encourage people to disconnect from technology and connect between them, with the final purpose of being kind to the planet.  That is why Ludo Wong: The game that enlightens the planet, was created, an innovative alternative taken from the classic ludo, which has been given so people don’t have excuses about not knowing what to do during the hour where they are in the darkness, and let them have fun with their families with this innovative glow-in-the-dark game. And that is the main reason for the creation of this product: That people these days depend too much of technology, and it’s clear that not everyone turn their lights off during The Earth Hour, since they don’t want to get rid of everything that entertains them.  Because of this, Wong decided to elaborate a classic and familiar entertainment system, like ludo is, giving this system the faculty of being played only in the dark, and since the game has a duration of about an hour, it becomes the perfect excuse to turn the lights off and give our planet a free hour in each game.