The first ever ad campaign for Portillo’s, the legendary Chicago-born restaurant chain that has been long adored for its crazy good Chicago-style menu items, has been launched. Together with SCC, the brand has put forth a 360 ad campaign that captures the Portillo's experience, inspiring new customers to 'Get Obsessed' across America.Seeing an opportunity in data, Portillo’s and SCC wanted to turn social conversation into actionable insights true to the cult-like cravings of its customers. The campaign features actual Portillo’s employees reading social media posts from real customers. From wanting to baptize a first-born child with Portillo’s melted cheese to admitting that their healthiest relationships are with an Italian beef sandwich, customers get to know and lovePortillo’s in this campaign.The campaign coincides with the 55th anniversary of Portillo’s this year. From its humble beginnings in a small restaurant trailer dubbed 'The Dog House,' Portillo’s has grown to 53 restaurants in seven states.CreditsBrand: Portillo’sAgency: Schafer Condon Carter (SCC)Denny Hebson: Executive Creative DirectorMegan Coughlin: Creative Director/Art DirectorHannah Hines: Sr. CopywriterVeronica Stump: Account DirectorCourtney Nickele: Sr. Account ExecutiveErika Sheridan: Director, MediaMelinda Bustamante: Media SupervisorDennis Bannon: Executive Director, ProductionLeroy Koetz: Executive DirectorBrian Pufahl: Sr. Content Creator