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为什么要等到
案例简介：结果和有效性 在竞选期间，网站访问者的数量增加了 66%。脸谱网喜欢增加了惊人的 96%!在推特上，超过 3600 条信息是关于德拉运动的，只有 6% 的人有负面情绪。对 DELA 的认识从 78 岁增长到 87%，与品牌的一些负面联系从 9% 下降到 3.5%。这场运动也对商业产生了影响。保险资本增长了 50%。DELA 在荷兰十大最知名品牌中占有一席之地。但是最好的结果是荷兰变得更加美丽。 创意执行 我们给了普通人一个机会，对他们真正关心的人说一些精彩的话，并用 6 台隐藏的摄像机拍摄他们的演讲。这段视频被用来制作非同寻常的商业广告，带有真实的情感。这些广告是一场综合运动的一部分，该运动鼓励荷兰的每个人展示他们的爱和感情。它使人们今天能够在一起。我们制作的广告只有 “lieve” 这个词 (翻译: 亲爱的)。人们被邀请填写其余的内容。上传的广告用于户外。每一张海报都是独一无二的，放在人们想要居住的地方。除了平面广告，人们还可以在 Facebook 或 DELA 网站上发布他们美丽的文字。此外，在竞选活动中使用了广播、横幅和电视直播演讲。 见解、战略和想法 葬礼保险公司 DELA 是一个由 300万人组成的合作社。我们被要求将 DELA 定位为一个不仅相信每个人都有尊严的告别，而且相信彼此在一起的公司。今天。 洞察是最美丽的词经常被说当某人去世时。但是为什么要等到太晚了呢？今天说点美妙的话。通过一项综合运动，我们给了人们一个机会，与他们所爱的人分享美丽的话语。
为什么要等到
案例简介：RESULTS AND EFFECTIVENESS During the campaign period the amount of website visitors increased with 66%. The Facebook likes increased with a stunning 96%! On Twitter more than 3600 messages were about the DELA campaign, only 6% had a negative sentiment. The awareness on DELA grew from 78 to 87% and the few negative associations with the brand decreased from 9% to 3.5%. The campaign also had an effect on business. The insured capital grew by 50 percent. And DELA captured a place in the top 10 best known brands in Holland. But the best result is that Holland grew a bit more beautiful. CREATIVE EXECUTION We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emotions. These commercials were part of an integrated campaign that encouraged everyone in the Netherlands to show their love and affection. It enabled people to be there for each other today. We made ads with only the word 'Lieve' (translation: Dear). People were invited to fill in the rest. The uploaded ads were used for outdoor. Each poster was unique and placed in the area where the person it was meant for lived. Besides the print ads, people could post their beautiful words on Facebook or on DELA's website. In addition, radio, banners and live television speeches were used within the campaign. INSIGHTS, STRATEGY AND THE IDEA Funeral Insurance Company DELA is a cooperative of 3 million people. We were asked to position DELA as a company that not only believes in a dignified farewell for everyone, but also in being there for each other. Today. The insight was that the most beautiful words are often spoken when someone has passed away. But why wait until it’s too late? Say something wonderful today. Through an integrated campaign we gave people a chance to share beautiful words with someone they love.
Why Wait Until
案例简介：结果和有效性 在竞选期间，网站访问者的数量增加了 66%。脸谱网喜欢增加了惊人的 96%!在推特上，超过 3600 条信息是关于德拉运动的，只有 6% 的人有负面情绪。对 DELA 的认识从 78 岁增长到 87%，与品牌的一些负面联系从 9% 下降到 3.5%。这场运动也对商业产生了影响。保险资本增长了 50%。DELA 在荷兰十大最知名品牌中占有一席之地。但是最好的结果是荷兰变得更加美丽。 创意执行 我们给了普通人一个机会，对他们真正关心的人说一些精彩的话，并用 6 台隐藏的摄像机拍摄他们的演讲。这段视频被用来制作非同寻常的商业广告，带有真实的情感。这些广告是一场综合运动的一部分，该运动鼓励荷兰的每个人展示他们的爱和感情。它使人们今天能够在一起。我们制作的广告只有 “lieve” 这个词 (翻译: 亲爱的)。人们被邀请填写其余的内容。上传的广告用于户外。每一张海报都是独一无二的，放在人们想要居住的地方。除了平面广告，人们还可以在 Facebook 或 DELA 网站上发布他们美丽的文字。此外，在竞选活动中使用了广播、横幅和电视直播演讲。 见解、战略和想法 葬礼保险公司 DELA 是一个由 300万人组成的合作社。我们被要求将 DELA 定位为一个不仅相信每个人都有尊严的告别，而且相信彼此在一起的公司。今天。 洞察是最美丽的词经常被说当某人去世时。但是为什么要等到太晚了呢？今天说点美妙的话。通过一项综合运动，我们给了人们一个机会，与他们所爱的人分享美丽的话语。
Why Wait Until
案例简介：RESULTS AND EFFECTIVENESS During the campaign period the amount of website visitors increased with 66%. The Facebook likes increased with a stunning 96%! On Twitter more than 3600 messages were about the DELA campaign, only 6% had a negative sentiment. The awareness on DELA grew from 78 to 87% and the few negative associations with the brand decreased from 9% to 3.5%. The campaign also had an effect on business. The insured capital grew by 50 percent. And DELA captured a place in the top 10 best known brands in Holland. But the best result is that Holland grew a bit more beautiful. CREATIVE EXECUTION We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emotions. These commercials were part of an integrated campaign that encouraged everyone in the Netherlands to show their love and affection. It enabled people to be there for each other today. We made ads with only the word 'Lieve' (translation: Dear). People were invited to fill in the rest. The uploaded ads were used for outdoor. Each poster was unique and placed in the area where the person it was meant for lived. Besides the print ads, people could post their beautiful words on Facebook or on DELA's website. In addition, radio, banners and live television speeches were used within the campaign. INSIGHTS, STRATEGY AND THE IDEA Funeral Insurance Company DELA is a cooperative of 3 million people. We were asked to position DELA as a company that not only believes in a dignified farewell for everyone, but also in being there for each other. Today. The insight was that the most beautiful words are often spoken when someone has passed away. But why wait until it’s too late? Say something wonderful today. Through an integrated campaign we gave people a chance to share beautiful words with someone they love.
为什么要等到
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Why Wait Until
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