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耐克达达丁
案例简介：印度社会让女孩认为运动不适合她们。他们被告知专注于学习是浪费时间，他们会晒黑，这将损害他们的婚姻资格。我们的任务是改变这一切。我们不得不以一种新鲜和令人兴奋的方式重新向女孩介绍运动。我们通过制作一个音乐视频来做到这一点，该视频以一个强大的运动队为特色，设置了一条特别委托的轨道，在健身房和俱乐部里听起来一样好。我们叫它大丁。广告成为了一个号召女孩们出去的号召，告诉她们运动，一切皆有可能。
耐克达达丁
案例简介：Society in India has conditioned girls to think that sport isn’t for them. They’re told it’s a waste of time, to focus on studies, that they'll get a tan, and it will hurt their marital eligibility. Our task was to change all of that. We had to reintroduce sport to girls in a way that felt fresh and exciting. We did this by making a music video that featured a strong sport squad set to a specially commissioned track that sounded as good in the gym as it did in clubs. We called it Da Da Ding. The ad became a rallying call for girls to get out, telling them that with sport, anything is possible.
Nike Da Da Ding
案例简介：印度社会让女孩认为运动不适合她们。他们被告知专注于学习是浪费时间，他们会晒黑，这将损害他们的婚姻资格。我们的任务是改变这一切。我们不得不以一种新鲜和令人兴奋的方式重新向女孩介绍运动。我们通过制作一个音乐视频来做到这一点，该视频以一个强大的运动队为特色，设置了一条特别委托的轨道，在健身房和俱乐部里听起来一样好。我们叫它大丁。广告成为了一个号召女孩们出去的号召，告诉她们运动，一切皆有可能。
Nike Da Da Ding
案例简介：Society in India has conditioned girls to think that sport isn’t for them. They’re told it’s a waste of time, to focus on studies, that they'll get a tan, and it will hurt their marital eligibility. Our task was to change all of that. We had to reintroduce sport to girls in a way that felt fresh and exciting. We did this by making a music video that featured a strong sport squad set to a specially commissioned track that sounded as good in the gym as it did in clubs. We called it Da Da Ding. The ad became a rallying call for girls to get out, telling them that with sport, anything is possible.
耐克达达丁
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Nike Da Da Ding
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