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真正的好实验
案例简介：简要说明: Blu Dot 是现代家具的获奖创造者。但是对这个品牌的认识是有限的。所以我们走上街头。受纽约市路边采矿或从街上捡家具文化的启发，我们设计了一个实验。我们把 25 把 Blu Dot 真正的好椅子放在曼哈顿各处，可以免费乘坐。问题是: 我们用 GPS 让椅子看到他们会去哪里。为期两天的多媒体实验展示了一个带有实时跟踪、推特订阅和纪录片的网站，该纪录片揭示了椅子的下落，并讲述了它们的新主人的故事。
真正的好实验
案例简介：Brief Explanation: Blu Dot is an award-winning creator of modern furniture. But awareness of the brand was limited. So we took to the streets. Inspired by the New York City culture of curb-mining or picking up furniture from the street, we devised an experiment. We placed 25 of Blu Dot’s Real Good Chairs all over Manhattan, free to take. The catch: we enabled the chairs with GPS to see where they’d go. The two-day multimedia experiment featured a website with real-time tracking, Twitter feeds, and a documentary that revealed the whereabouts of the chairs and told the story of their new owners.
Real Good Experiment
案例简介：简要说明: Blu Dot 是现代家具的获奖创造者。但是对这个品牌的认识是有限的。所以我们走上街头。受纽约市路边采矿或从街上捡家具文化的启发，我们设计了一个实验。我们把 25 把 Blu Dot 真正的好椅子放在曼哈顿各处，可以免费乘坐。问题是: 我们用 GPS 让椅子看到他们会去哪里。为期两天的多媒体实验展示了一个带有实时跟踪、推特订阅和纪录片的网站，该纪录片揭示了椅子的下落，并讲述了它们的新主人的故事。
Real Good Experiment
案例简介：Brief Explanation: Blu Dot is an award-winning creator of modern furniture. But awareness of the brand was limited. So we took to the streets. Inspired by the New York City culture of curb-mining or picking up furniture from the street, we devised an experiment. We placed 25 of Blu Dot’s Real Good Chairs all over Manhattan, free to take. The catch: we enabled the chairs with GPS to see where they’d go. The two-day multimedia experiment featured a website with real-time tracking, Twitter feeds, and a documentary that revealed the whereabouts of the chairs and told the story of their new owners.
真正的好实验
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Real Good Experiment
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