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语言的天赋
案例简介：翻译和AUGE突出了所有人中最人性化的组成部分: 语言的礼物 数字世界中的模拟故事 全世界大约有7,117种语言，只有23种语言占世界语言人口的一半以上。专业的在线翻译服务Translated每天翻译超过180种语言，并且这样做可以使每个人都了解世界并被理解。通过获得世界各地180,000专业翻译人员的人才库，他们的目标是在人类和构成其组织基础设施的复杂机器智能之间建立共生关系。 今天，翻译推出了 “lara”，这是该机构有史以来的第一个品牌活动，它与所有最宝贵的人类元素: 语言联系在一起。尽管组织的基本框架由复杂的技术驱动，但他们的输出非常人性化，他们想要传达的正是这一信息。 “拉拉” 是一部电影，其中翻译成为一种奇妙而神奇的礼物，可以改善生活并使人们减少自己与世界之间的距离。这个故事是通过地中海偏远岛屿上的超现实童话讲述的。劳拉 (Lara) 是一个天生具有特殊天赋的孩子: 能够说世界上的每种语言。她慷慨而积极地选择不保留自己的礼物，而是与整个社区分享以帮助各种情况下的人们。 为了简短地谈论带有温暖和人性的翻译价值观，以及为数字服务创建模拟故事的创意，这部电影的演员是西西里萨利纳岛的当地居民拍摄，而不是使用专业演员。专门为电影制作的音乐完全由一支模拟乐器乐队演奏。 Translated选择了总部位于米兰的独立创意机构AUGE来开发此创意概念。他们是一个喜欢大思想的小团队: 在翻译中可以找到相同的心态。 翻译创始人Marco Trombetti说: “在技术发挥越来越重要作用的世界中，我们要庆祝我们拥有的最人类的东西: 语言，它使我们能够理解和被理解。” AUGE的执行创意总监Federica Ariagno补充道: “我们的客户是一个梦想家，与梦想家合作总是令人鼓舞。翻译是一个世界应该认识到的品牌，不仅是因为它的伟大主张，也是因为它独特的态度和乐观。我们想出了一个简单的故事，几乎是超现实的，来描述他们的愿景，表达他们的目的。拍摄它是冒险的一部分。在世界艰难的时刻，那座岛上已经开出了一朵小花。” Translated使用专业的人工翻译和机器智能的强大组合，与一些世界上最大的国际公司以及世界上最小的公司一起运行精选的本地化解决方案，这些公司希望在其地理范围之外扩展其产品。
语言的天赋
案例简介：Translated and AUGE Highlight the Most Human Component of All: the Gift of Language An Analogue Story in a Digital World There are roughly 7,117 languages spoken across the world, with just 23 accounting for over half of the world's language population. Professional online translation service Translated translates more than 180 of those languages on a daily basis, and in doing so, allows everyone to understand the world and to be understood. With access to a talent pool of 180,000 professional translators around the world, they aim to create a symbiosis between humans and the sophisticated machine intelligence that constitutes the infrastructure of their organisation. Today, Translated launch 'Lara', the agency's first ever brand campaign which connects with the most precious human element of all: language. Despite the basic framework of the organisation being powered by sophisticated technology, their output is very much human, and it is this message they want to communicate. ‘Lara’ is a film in which translation becomes a wonderful and magical gift that improves lives and allows people to reduce the distance between themselves and the world. The story is told through a surreal fairy tale set on a remote island in the Mediterranean. Lara is a child born with a special gift: being able to speak every language in the world. A gift that she generously and positively chooses not to keep to herself, but to share with her whole community to help people in a host of situations. In keeping with the brief to talk about the Translated values with warmth and humanity, and the creative idea of creating an analogue story for a digital service, the cast of the film are the local residents of the Sicilian island of Salina where the film was shot, instead of using professional actors. The music which was made especially for the film was played entirely by an orchestra of analogue instruments. Translated chose AUGE, an independent creative agency based in Milan, to develop this creative concept. They are a small team who loves to think big: the same mentality that can be found at Translated. Translated founder Marco Trombetti said: "In a world in which technology plays an increasingly important role, we want to celebrate the most human thing we have: language, which allows us to understand and be understood." Federica Ariagno, Executive Creative Directors of AUGE added: “Our client is a dreamer and working with a dreamer is always inspiring. Translated is a brand the world should recognise not just for its great proposition, but also for its unique attitude and optimism. We came up with a simple story, almost surreal, to describe their vision, to express their purpose. Filming it has been part of the adventure. In a difficult moment for the world, a little flower has bloomed on that island.” Translated uses a powerful combination of expert human translators and machine intelligence to run curated localization solutions with some of the worlds biggest international companies as well as the world's smallest ones that want to expand their offering outside of their geographical boundaries.
The Gift of Language
案例简介：翻译和AUGE突出了所有人中最人性化的组成部分: 语言的礼物 数字世界中的模拟故事 全世界大约有7,117种语言，只有23种语言占世界语言人口的一半以上。专业的在线翻译服务Translated每天翻译超过180种语言，并且这样做可以使每个人都了解世界并被理解。通过获得世界各地180,000专业翻译人员的人才库，他们的目标是在人类和构成其组织基础设施的复杂机器智能之间建立共生关系。 今天，翻译推出了 “lara”，这是该机构有史以来的第一个品牌活动，它与所有最宝贵的人类元素: 语言联系在一起。尽管组织的基本框架由复杂的技术驱动，但他们的输出非常人性化，他们想要传达的正是这一信息。 “拉拉” 是一部电影，其中翻译成为一种奇妙而神奇的礼物，可以改善生活并使人们减少自己与世界之间的距离。这个故事是通过地中海偏远岛屿上的超现实童话讲述的。劳拉 (Lara) 是一个天生具有特殊天赋的孩子: 能够说世界上的每种语言。她慷慨而积极地选择不保留自己的礼物，而是与整个社区分享以帮助各种情况下的人们。 为了简短地谈论带有温暖和人性的翻译价值观，以及为数字服务创建模拟故事的创意，这部电影的演员是西西里萨利纳岛的当地居民拍摄，而不是使用专业演员。专门为电影制作的音乐完全由一支模拟乐器乐队演奏。 Translated选择了总部位于米兰的独立创意机构AUGE来开发此创意概念。他们是一个喜欢大思想的小团队: 在翻译中可以找到相同的心态。 翻译创始人Marco Trombetti说: “在技术发挥越来越重要作用的世界中，我们要庆祝我们拥有的最人类的东西: 语言，它使我们能够理解和被理解。” AUGE的执行创意总监Federica Ariagno补充道: “我们的客户是一个梦想家，与梦想家合作总是令人鼓舞。翻译是一个世界应该认识到的品牌，不仅是因为它的伟大主张，也是因为它独特的态度和乐观。我们想出了一个简单的故事，几乎是超现实的，来描述他们的愿景，表达他们的目的。拍摄它是冒险的一部分。在世界艰难的时刻，那座岛上已经开出了一朵小花。” Translated使用专业的人工翻译和机器智能的强大组合，与一些世界上最大的国际公司以及世界上最小的公司一起运行精选的本地化解决方案，这些公司希望在其地理范围之外扩展其产品。
The Gift of Language
案例简介：Translated and AUGE Highlight the Most Human Component of All: the Gift of Language An Analogue Story in a Digital World There are roughly 7,117 languages spoken across the world, with just 23 accounting for over half of the world's language population. Professional online translation service Translated translates more than 180 of those languages on a daily basis, and in doing so, allows everyone to understand the world and to be understood. With access to a talent pool of 180,000 professional translators around the world, they aim to create a symbiosis between humans and the sophisticated machine intelligence that constitutes the infrastructure of their organisation. Today, Translated launch 'Lara', the agency's first ever brand campaign which connects with the most precious human element of all: language. Despite the basic framework of the organisation being powered by sophisticated technology, their output is very much human, and it is this message they want to communicate. ‘Lara’ is a film in which translation becomes a wonderful and magical gift that improves lives and allows people to reduce the distance between themselves and the world. The story is told through a surreal fairy tale set on a remote island in the Mediterranean. Lara is a child born with a special gift: being able to speak every language in the world. A gift that she generously and positively chooses not to keep to herself, but to share with her whole community to help people in a host of situations. In keeping with the brief to talk about the Translated values with warmth and humanity, and the creative idea of creating an analogue story for a digital service, the cast of the film are the local residents of the Sicilian island of Salina where the film was shot, instead of using professional actors. The music which was made especially for the film was played entirely by an orchestra of analogue instruments. Translated chose AUGE, an independent creative agency based in Milan, to develop this creative concept. They are a small team who loves to think big: the same mentality that can be found at Translated. Translated founder Marco Trombetti said: "In a world in which technology plays an increasingly important role, we want to celebrate the most human thing we have: language, which allows us to understand and be understood." Federica Ariagno, Executive Creative Directors of AUGE added: “Our client is a dreamer and working with a dreamer is always inspiring. Translated is a brand the world should recognise not just for its great proposition, but also for its unique attitude and optimism. We came up with a simple story, almost surreal, to describe their vision, to express their purpose. Filming it has been part of the adventure. In a difficult moment for the world, a little flower has bloomed on that island.” Translated uses a powerful combination of expert human translators and machine intelligence to run curated localization solutions with some of the worlds biggest international companies as well as the world's smallest ones that want to expand their offering outside of their geographical boundaries.
语言的天赋
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The Gift of Language
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