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Mudah.my: Mudah.my # HoEeKi by Isobar Malaysia
案例简介：
Mudah.my: Mudah.my # HoEeKi by Isobar Malaysia
案例简介：
Mudah.my: Mudah.my #HoEeKi by Isobar Malaysia
案例简介：
Mudah.my: Mudah.my #HoEeKi by Isobar Malaysia
案例简介：
Mudah.my: Mudah.my # HoEeKi by Isobar Malaysia
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Mudah.my: Mudah.my #HoEeKi by Isobar Malaysia
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Malaysia's largest buy & sell online marketplace, Mudah.my, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year.The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on Mudah.my. CreditsIsobar MalaysiaExecutive Creative Director – Liew SanyenGroup Account Director – Jean TangAccount Manager – Sharon HewProduction – Sotong Potong Studio Sdn BhdScriptwriter – Liew Sanyen, Wong Chin Wei, Gary HorMudah.myHead of Marketing – Andrew PintoMarketing Manager – Jasvin Dhillon
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