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传统童贞测试
案例简介：M.A.L.I. 运动选择了2月14日情人节 (情人节是爱与团结的缩影)，发起了一场反对妇女 “处女测试” 的运动，打破了 “坚不可摧” 的处女膜的神话，并揭示了即使在现代社会中仍然在世界各地徘徊的父权制概念: “妇女的处女”；妇女压迫的象征。多年来，床单一直被用于 “童贞测试”。该仪式在摩洛哥以及中东和北非的许多国家/地区进行，以证明女性的 “纯洁”，并以血迹为基础。在婚礼的晚上，客人在房间外面等待第一次性交后的童贞被公开证明。不流血可能会危及生命，可能包括身体和言语虐待、回避、离婚、强奸、 “荣誉杀人” 和自杀，影响妇女的命运、家庭命运、她们的 “荣誉” 和安全。M.A.L.I. 正在通过使用床单来揭穿处女膜神话并与这种贬低的仪式作斗争来扭转局面。该活动的英雄资产床单包装在一个色彩缤纷的精巧盒子中，其中包括一本24页的内容丰富的小册子，其中描述了 “处女测试” 的危险并谴责了这种做法。床单套件在一个独家的微型网站上出售: traditionalvirginitytest.com，游客在将产品添加到购物车后，会出人意料地重新获得一系列真实的证明和事实。阿拉伯联合酋长国TBWA为m.a.l.I.创建的综合广告。运动，类别内: 公共利益，非政府组织。
传统童贞测试
案例简介：M.A.L.I. Movement has chosen February the 14th, Valentine’s Day - a day that epitomizes love and togetherness, to launch a campaign against women’s ‘virginity testing’, breaking the myth of the ‘unbreakable’ hymen and shedding light on a patriarchal concept that still roams around the world, even in modern societies: ‘women’s virginity’; a symbol of women’s oppression. For years, bed sheets have been used for ‘virginity testing’. The ritual is performed in Morocco and many countries across Middle East and North Africa to prove a woman’s ‘purity’, basing her worth on a bloodstain. During the night of the wedding, guests wait outside the room for the virginity to be publicly proved after the first intercourse. Not bleeding can be life-threatening and might include physical and verbal abuse, shunning, divorce, rape, ‘honor killing’ and suicide, affecting the women’s fate, the fate of their family, their ‘honor’ and safety. M.A.L.I. is turning the tables by using the bed sheet to debunk the hymen myth and fight this demeaning ritual. The campaign’s hero asset, the bed sheet, is packaged in a colorful crafted box, including a 24-pages informative booklet that describes the perils of ‘virginity testing’ and denounces this practice. The bed sheet kit is listed for sale on an exclusive microsite: traditionalvirginitytest.com, where visitors are surprisingly re-directed to a series of real-life testimonials and facts, upon adding the product to their carts. Integrated advertisement created by TBWA, United Arab Emirates for M.A.L.I. Movement, within the category: Public Interest, NGO.
Traditional Virginity Test
案例简介：M.A.L.I. 运动选择了2月14日情人节 (情人节是爱与团结的缩影)，发起了一场反对妇女 “处女测试” 的运动，打破了 “坚不可摧” 的处女膜的神话，并揭示了即使在现代社会中仍然在世界各地徘徊的父权制概念: “妇女的处女”；妇女压迫的象征。多年来，床单一直被用于 “童贞测试”。该仪式在摩洛哥以及中东和北非的许多国家/地区进行，以证明女性的 “纯洁”，并以血迹为基础。在婚礼的晚上，客人在房间外面等待第一次性交后的童贞被公开证明。不流血可能会危及生命，可能包括身体和言语虐待、回避、离婚、强奸、 “荣誉杀人” 和自杀，影响妇女的命运、家庭命运、她们的 “荣誉” 和安全。M.A.L.I. 正在通过使用床单来揭穿处女膜神话并与这种贬低的仪式作斗争来扭转局面。该活动的英雄资产床单包装在一个色彩缤纷的精巧盒子中，其中包括一本24页的内容丰富的小册子，其中描述了 “处女测试” 的危险并谴责了这种做法。床单套件在一个独家的微型网站上出售: traditionalvirginitytest.com，游客在将产品添加到购物车后，会出人意料地重新获得一系列真实的证明和事实。阿拉伯联合酋长国TBWA为m.a.l.I.创建的综合广告。运动，类别内: 公共利益，非政府组织。
Traditional Virginity Test
案例简介：M.A.L.I. Movement has chosen February the 14th, Valentine’s Day - a day that epitomizes love and togetherness, to launch a campaign against women’s ‘virginity testing’, breaking the myth of the ‘unbreakable’ hymen and shedding light on a patriarchal concept that still roams around the world, even in modern societies: ‘women’s virginity’; a symbol of women’s oppression. For years, bed sheets have been used for ‘virginity testing’. The ritual is performed in Morocco and many countries across Middle East and North Africa to prove a woman’s ‘purity’, basing her worth on a bloodstain. During the night of the wedding, guests wait outside the room for the virginity to be publicly proved after the first intercourse. Not bleeding can be life-threatening and might include physical and verbal abuse, shunning, divorce, rape, ‘honor killing’ and suicide, affecting the women’s fate, the fate of their family, their ‘honor’ and safety. M.A.L.I. is turning the tables by using the bed sheet to debunk the hymen myth and fight this demeaning ritual. The campaign’s hero asset, the bed sheet, is packaged in a colorful crafted box, including a 24-pages informative booklet that describes the perils of ‘virginity testing’ and denounces this practice. The bed sheet kit is listed for sale on an exclusive microsite: traditionalvirginitytest.com, where visitors are surprisingly re-directed to a series of real-life testimonials and facts, upon adding the product to their carts. Integrated advertisement created by TBWA, United Arab Emirates for M.A.L.I. Movement, within the category: Public Interest, NGO.
传统童贞测试
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Traditional Virginity Test
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