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编织你的魔法
案例简介：这场运动团结了世界各地的美食爱好者，在共同的层面上与他们交谈，同时将 Lurpak 确立为美食的全球冠军。经过几个月对不同饮食文化的研究，我们意识到当谈到食物时，厨师会说一种通用语言。不管你的厨房在哪里，也不管你用哪个词来形容 “热” -- 当黄油、烹饪和配料一起工作的时候，美食爱好者的想象力就会被捕捉到。这种洞察力是我们创造性运动的驱动力，它关注厨师的想象力和魔力。
编织你的魔法
案例简介：This campaign unites food lovers around the world, speaking to them on a common level whilst establishing Lurpak as the universal champion of good food. After months of research into different food cultures, we realised that when it comes to food, cooks speak a universal language. It doesn’t matter where your kitchen is or which word you use for ‘hot’ – food lovers’ imaginations are captured at the moment when butter, cook and ingredients work together as one. This insight was the driving force of our creative campaign, which focuses on the imagination and the magical powers of the cook.
Weave Your Magic
案例简介：这场运动团结了世界各地的美食爱好者，在共同的层面上与他们交谈，同时将 Lurpak 确立为美食的全球冠军。经过几个月对不同饮食文化的研究，我们意识到当谈到食物时，厨师会说一种通用语言。不管你的厨房在哪里，也不管你用哪个词来形容 “热” -- 当黄油、烹饪和配料一起工作的时候，美食爱好者的想象力就会被捕捉到。这种洞察力是我们创造性运动的驱动力，它关注厨师的想象力和魔力。
Weave Your Magic
案例简介：This campaign unites food lovers around the world, speaking to them on a common level whilst establishing Lurpak as the universal champion of good food. After months of research into different food cultures, we realised that when it comes to food, cooks speak a universal language. It doesn’t matter where your kitchen is or which word you use for ‘hot’ – food lovers’ imaginations are captured at the moment when butter, cook and ingredients work together as one. This insight was the driving force of our creative campaign, which focuses on the imagination and the magical powers of the cook.
编织你的魔法
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Weave Your Magic
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