本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
黑匣子
案例简介：陪审团的文化/背景信息 Zumbi dos Palmares是巴西唯一一所针对黑人的大学，巴西是一个人口54% 由非洲后裔组成的国家，但其中只有12% 在大学里。 所有人都知道黑人是被奴役的人。但是随着数小时的研究，许多关于黑人历史的事情开始出现。多年的殖民和奴隶制冲刷了他们实际上是高素质的事实，甚至在他们成为奴隶之前。 此内容应在常规书籍中，在学校中教授，并引起公众关注。既然不是，我们已经开发了一本书来纠正这些种族不公正。 要将这种意识带给学生，就是要增强他们的力量。做到这一点就像告诉你: 你的血液里有知识、智慧和力量。如果你的祖先做到了，你也可以。 把插图告诉陪审团。 我们使用地图os Palmares，这是对巴西黑人的抵抗的巨大象征，通过生成设计形成了书中的所有图像。我们创建了一个代码，将地图转换成微小的粒子，这些粒子被组合在一起，将这段历史的DNA插入到这本书的每一个图像中。这就是我们发现将过去的本质放在如此重要的故事中的方式，这些故事是永远不会被隐藏的。我们正在仔细寻找过去，以建立更美好的未来。
黑匣子
案例简介：Cultural/Context information for the jury Zumbi dos Palmares is the only college targeted to black people in Brazil, a country where 54% of population is formed by Afro-descendants, but only 12% of them are in college. All population knew is that black people were enslaved people. But with hours and hours of research, a lot about black people history that was left untold started to come up. Years and years of colonization and slavery washed away the fact that they were actually highly qualified, even before they’d become slaves. This content should be in regular books, taught in school, brought to the public eye. Since it’s not, we’ve developed a book to correct these racial injustices. To bring this kind of awareness to the students it is to lift their power. To do this is the same as telling: there’s knowledge, intelligence and power in your blood. If your ancestors did it, so can you. Tell the jury about the illustration. We used the map os Palmares, this huge symbol of resistance to black people in Brazil, to form all images in the book through generative design. We created a code that transforms the map into tiny particles that were put together to insert the DNA of this history in each and every image of this book. This was the way we found to put the essence of the past in stories that are so important that could have never been hidden. We’re looking carefully for the past to build a better future.
Black Box
案例简介：陪审团的文化/背景信息 Zumbi dos Palmares是巴西唯一一所针对黑人的大学，巴西是一个人口54% 由非洲后裔组成的国家，但其中只有12% 在大学里。 所有人都知道黑人是被奴役的人。但是随着数小时的研究，许多关于黑人历史的事情开始出现。多年的殖民和奴隶制冲刷了他们实际上是高素质的事实，甚至在他们成为奴隶之前。 此内容应在常规书籍中，在学校中教授，并引起公众关注。既然不是，我们已经开发了一本书来纠正这些种族不公正。 要将这种意识带给学生，就是要增强他们的力量。做到这一点就像告诉你: 你的血液里有知识、智慧和力量。如果你的祖先做到了，你也可以。 把插图告诉陪审团。 我们使用地图os Palmares，这是对巴西黑人的抵抗的巨大象征，通过生成设计形成了书中的所有图像。我们创建了一个代码，将地图转换成微小的粒子，这些粒子被组合在一起，将这段历史的DNA插入到这本书的每一个图像中。这就是我们发现将过去的本质放在如此重要的故事中的方式，这些故事是永远不会被隐藏的。我们正在仔细寻找过去，以建立更美好的未来。
Black Box
案例简介：Cultural/Context information for the jury Zumbi dos Palmares is the only college targeted to black people in Brazil, a country where 54% of population is formed by Afro-descendants, but only 12% of them are in college. All population knew is that black people were enslaved people. But with hours and hours of research, a lot about black people history that was left untold started to come up. Years and years of colonization and slavery washed away the fact that they were actually highly qualified, even before they’d become slaves. This content should be in regular books, taught in school, brought to the public eye. Since it’s not, we’ve developed a book to correct these racial injustices. To bring this kind of awareness to the students it is to lift their power. To do this is the same as telling: there’s knowledge, intelligence and power in your blood. If your ancestors did it, so can you. Tell the jury about the illustration. We used the map os Palmares, this huge symbol of resistance to black people in Brazil, to form all images in the book through generative design. We created a code that transforms the map into tiny particles that were put together to insert the DNA of this history in each and every image of this book. This was the way we found to put the essence of the past in stories that are so important that could have never been hidden. We’re looking carefully for the past to build a better future.
黑匣子
暂无简介
Black Box
暂无简介
基本信息
- 广告战役： #Faculdade Zumbi Dos Palmares-网络-5af2#
- 广告品牌： FACULDADE ZUMBI DOS PALMARES
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
