Today, female-founded and led full-service creative marketing agency AD&Co. announced the opening of Studio A. The Studio serves as the agency’s in-house Social Brand Content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. AD&Co. additionally tapped PopSugar and Studio71 alum Davida Hall as Senior Director, Creative Content to lead the Studio. Reflecting on the launch of Studio A, AD&Co. Founder and Chief Creative Officer Amy Demas states, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.” Studio A will harness both AD&Co’s and Davida’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise. Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. "This Is Me" highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present their authentic “selves”. This launch sets the tone for Studio A’s commitment to championing individuality, with each model in the campaign serving as their own 'creative director,' designing their own looks and telling their own stories. Davida is known for finding the most captivating ways to convey messages, whether through visuals, videos, captions, or editorial copy. As a brand builder and marketer, she will head all content out of Studio A, including establishing the tone for the brand and all its client projects, taking point on identifying leading platforms for their compelling narratives, and more. Her experience spanning client and agency, and editorial and brand work, helps her understand stakeholder challenges and leverage social media to drive engagement, promote awareness, and build consumer loyalty. Founded in 2016, AD&Co. offers retail, fashion, beauty, and lifestyle brands a more specialized approach to campaign development. Under Founder Amy Demas’ leadership, the company has grown into a full-service creative marketing agency. The launch of Studio A is the latest development in the evolution of the agency, which continues to expand to meet the changing needs of global lifestyle brands.