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爸爸的工作
案例简介：养育一个孩子，建立一个家并不容易。作为一名单身母亲这样做就更难了，特别是在中东，特别是在当前的危机期间。中东超过15% 的家庭没有父亲 (来源: 盖洛普)。中东的许多单身母亲往往不仅面临着自己抚养孩子的日常挑战，他们还必须应对社区、社会甚至家庭成员造成的日常障碍。人们不接受母亲扮演父母双方的角色，或者不相信母亲可以做好这两部分。现在，中东还没有任何品牌解决单身母亲面临的这些文化问题。因此，在世界庆祝6月21日父亲节时，向爸爸们致敬，中东领先的家居零售商Home Centre (home Centre) 正在利用父亲节这个舞台，来支持那些兼做爸爸的妈妈们。通过在社交媒体上推出的一部名为 “爸爸的工作” 的感人电影，家庭中心首先向那些没有爸爸的人分享了一个信息，即这个父亲节他们也可以庆祝每天做爸爸工作的妈妈。这部电影让孩子们说出了他们想在父亲节分享的一条信息。通过让现实生活中的单身母亲和他们的孩子担任演员，而不是演员，这部电影不是另一部广告，而是对母亲的真实认可，让他们知道自己有能力扮演这两个角色。这部电影正在得到中东有影响力的人的支持，并通过倡议来支持，支持和鼓励该地区的单身母亲一年。由阿拉伯联合酋长国麦肯为Home Centre制作的电影广告，类别为: 零售服务。
爸爸的工作
案例简介：Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% homes in the Middle East do not have a dad (Source: Gallup). Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face. So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads. Through a moving film titled, “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day. By featuring real-life single moms and their kids as the cast, and not actors, the film is not another advertisement but an authentic nod of recognition to the moms, letting them know they’re more than able to play both roles. The film is being supported by influencers in the Middle East, as well as through initiatives to enable, support and encourage single moms in the region across the year. Film advertisement created by McCann, United Arab Emirates for Home Centre, within the category: Retail Services.
A Dad's Job
案例简介：养育一个孩子，建立一个家并不容易。作为一名单身母亲这样做就更难了，特别是在中东，特别是在当前的危机期间。中东超过15% 的家庭没有父亲 (来源: 盖洛普)。中东的许多单身母亲往往不仅面临着自己抚养孩子的日常挑战，他们还必须应对社区、社会甚至家庭成员造成的日常障碍。人们不接受母亲扮演父母双方的角色，或者不相信母亲可以做好这两部分。现在，中东还没有任何品牌解决单身母亲面临的这些文化问题。因此，在世界庆祝6月21日父亲节时，向爸爸们致敬，中东领先的家居零售商Home Centre (home Centre) 正在利用父亲节这个舞台，来支持那些兼做爸爸的妈妈们。通过在社交媒体上推出的一部名为 “爸爸的工作” 的感人电影，家庭中心首先向那些没有爸爸的人分享了一个信息，即这个父亲节他们也可以庆祝每天做爸爸工作的妈妈。这部电影让孩子们说出了他们想在父亲节分享的一条信息。通过让现实生活中的单身母亲和他们的孩子担任演员，而不是演员，这部电影不是另一部广告，而是对母亲的真实认可，让他们知道自己有能力扮演这两个角色。这部电影正在得到中东有影响力的人的支持，并通过倡议来支持，支持和鼓励该地区的单身母亲一年。由阿拉伯联合酋长国麦肯为Home Centre制作的电影广告，类别为: 零售服务。
A Dad's Job
案例简介：Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% homes in the Middle East do not have a dad (Source: Gallup). Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face. So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads. Through a moving film titled, “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day. By featuring real-life single moms and their kids as the cast, and not actors, the film is not another advertisement but an authentic nod of recognition to the moms, letting them know they’re more than able to play both roles. The film is being supported by influencers in the Middle East, as well as through initiatives to enable, support and encourage single moms in the region across the year. Film advertisement created by McCann, United Arab Emirates for Home Centre, within the category: Retail Services.
爸爸的工作
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A Dad's Job
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