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生病的IT日
案例简介：全球经验机构Huge与VoteEarlyDay.org合作，VoteEarlyDay.org是一个由非营利组织、企业、选举管理人员和创意人士组成的运动，致力于确保所有美国人都知道他们提早投票的选择，发起一场名为 “病态IT日” 的新竞选活动。该活动由海报，数字，社交媒体，以及正在通过IPG网络分发的家庭外广告。 这项倡议带有请病假假的概念，并鼓励人们通过采取 “病假IT日” 的方式提前投票，这是对共同术语的转折，提出了一个重要的观点，以便提前投票。这些创意的特色是大胆的头条新闻，令人痛苦的图像，并暗示了这次选举中首要考虑的问题，包括气候变化、平等和经济。
生病的IT日
案例简介：Huge, a global experience agency, partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled “sick OF IT day.” The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network. The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a "sick OF IT day," a twist on the common term to raise an important point in order to vote early. The creative features bold headlines, distressed imagery with cues to the issues that are top of mind in this election including climate change, equality and the economy.
sick OF IT day
案例简介：全球经验机构Huge与VoteEarlyDay.org合作，VoteEarlyDay.org是一个由非营利组织、企业、选举管理人员和创意人士组成的运动，致力于确保所有美国人都知道他们提早投票的选择，发起一场名为 “病态IT日” 的新竞选活动。该活动由海报，数字，社交媒体，以及正在通过IPG网络分发的家庭外广告。 这项倡议带有请病假假的概念，并鼓励人们通过采取 “病假IT日” 的方式提前投票，这是对共同术语的转折，提出了一个重要的观点，以便提前投票。这些创意的特色是大胆的头条新闻，令人痛苦的图像，并暗示了这次选举中首要考虑的问题，包括气候变化、平等和经济。
sick OF IT day
案例简介：Huge, a global experience agency, partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled “sick OF IT day.” The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network. The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a "sick OF IT day," a twist on the common term to raise an important point in order to vote early. The creative features bold headlines, distressed imagery with cues to the issues that are top of mind in this election including climate change, equality and the economy.
生病的IT日
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sick OF IT day
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基本信息
- 广告战役： #VoteEarlyDay.org-户外-d9b7#
- 广告品牌： VoteEarlyDay.org
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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