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生命之歌
案例简介：描述客户的简报 布鲁塞尔广播电台工作室举办的年度慈善活动 “音乐为生活” 旨在提高人们对痴呆症的认识。 音乐对痴呆症患者有重要的治疗作用。你的音乐记忆储存在大脑后部，因此最后受到影响。 那些甚至忘记了孩子名字的人，当他们听到他们最喜欢的音乐时，会点亮并开始唱歌。 但是谁会记得你最喜欢的音乐，即使你已经忘记了它是什么？ 促进发展 介绍: 生命之歌，世界上你最喜欢的音乐和你的身份证和医疗记录之间的第一个链接。 最终保证，如果你有一天需要它，有人会让你听你最喜欢的音乐。 它永远确保微笑和音乐乐趣。 当几乎所有的东西都被遗忘时，它会带来回忆。 比利时卫生部长 Jo Vandeurzen 立即支持这个想法。 从现在起，每个比利时人都可以在他们的身份证上正式注册他们的 “终身歌曲”，这首歌将永远保存在他们的医疗档案中。 结果 超过 15.000 人在一周内注册了他们的终身歌曲，包括比利时总理埃利奥 · 迪鲁波 (雅克 · 布雷尔的《乐平板支付》)。 卫生部长 Jo Vandeurzen 已经决定这项服务将保持在线，所以每个人将来也可以终身保存他的歌曲。 我们让人们通过音乐和它引发的美好回忆来思考痴呆症。 此外，我们比以往任何时候都更实现了布鲁塞尔工作室的基线 “生活就是音乐”。 在生活音乐之后，比利时卫生部长 Jo Vandeurzen 接管了网络平台，这样你就可以随时随地注册你的歌曲。 与产品/服务的相关性 布鲁塞尔工作室是音乐爱好者的电台频道。这场运动让这些人思考痴呆症对他们自己和他们关心的人的后果。此外，这是布鲁塞尔工作室基线 “生活就是音乐” 的完美例证。 在慈善活动 “生活音乐” 的那一周，布鲁塞尔工作室播放了注册的歌曲，并附上了他们的听众对他们的故事。因此，我们需要注册 2012 首歌曲。
生命之歌
案例简介：Describe the brief from the client The yearly charity event ‘Music for Life’ by radio station Studio Brussels wanted to raise awareness around dementia. Music has an important therapeutic effect on people with dementia. Your musical memory is stored in the back of the brain and is therefore affected last. People who have forgotten even the names of their children, light up and start singing along when they hear their favourite music. But who will remember your favourite music, when even you have already forgotten what it was? Promotion Development Introducing: Song for Life, the world’s first link between your favourite music and your ID & medical record. The ultimate warranty that if you need it one day, someone will make you listen to your favourite music. It insures smiles and musical joys forever. And brings back memories when almost everything is forgotten. The Belgian secretary of Health Jo Vandeurzen backed the idea right away. From now on every Belgian can officially register their ‘song for life’ on their ID, and the song is kept in their medical file forever. Results Over 15.000 people have registered their Song for life in one week’s time, including the Belgian Prime minister Elio di Rupo (Jacques Brel’s ‘Le plat pays’). Secreatary of Health Jo Vandeurzen has decided the service will stay online, so everybody will also in future be able to save his song for life. We made people think about dementia via music and the beautiful memories it provokes. Moreover, we made Studio Brussel’s baseline ‘Life is Music’ come true more than ever before. After Music for Life, Belgian secretary of Health Jo Vandeurzen took over the webplatform so you can register your Song for Life forever and whenever. Relevancy to Product/Service Studio Brussels is a radio channel for music lovers. This campaign made these people think about the consequences of dementia for themselves and for the people they care about. Moreover, it’s a perfect illustration of Studio Brussels baseline ‘Life is music’. During the week of charity event “Music for Life”, Studio Brussels aired the registered songs, accompanied by the stories that their listeners attached to them. Therefore, we needed 2012 songs to be registered.
SONG FOR LIFE
案例简介：描述客户的简报 布鲁塞尔广播电台工作室举办的年度慈善活动 “音乐为生活” 旨在提高人们对痴呆症的认识。 音乐对痴呆症患者有重要的治疗作用。你的音乐记忆储存在大脑后部，因此最后受到影响。 那些甚至忘记了孩子名字的人，当他们听到他们最喜欢的音乐时，会点亮并开始唱歌。 但是谁会记得你最喜欢的音乐，即使你已经忘记了它是什么？ 促进发展 介绍: 生命之歌，世界上你最喜欢的音乐和你的身份证和医疗记录之间的第一个链接。 最终保证，如果你有一天需要它，有人会让你听你最喜欢的音乐。 它永远确保微笑和音乐乐趣。 当几乎所有的东西都被遗忘时，它会带来回忆。 比利时卫生部长 Jo Vandeurzen 立即支持这个想法。 从现在起，每个比利时人都可以在他们的身份证上正式注册他们的 “终身歌曲”，这首歌将永远保存在他们的医疗档案中。 结果 超过 15.000 人在一周内注册了他们的终身歌曲，包括比利时总理埃利奥 · 迪鲁波 (雅克 · 布雷尔的《乐平板支付》)。 卫生部长 Jo Vandeurzen 已经决定这项服务将保持在线，所以每个人将来也可以终身保存他的歌曲。 我们让人们通过音乐和它引发的美好回忆来思考痴呆症。 此外，我们比以往任何时候都更实现了布鲁塞尔工作室的基线 “生活就是音乐”。 在生活音乐之后，比利时卫生部长 Jo Vandeurzen 接管了网络平台，这样你就可以随时随地注册你的歌曲。 与产品/服务的相关性 布鲁塞尔工作室是音乐爱好者的电台频道。这场运动让这些人思考痴呆症对他们自己和他们关心的人的后果。此外，这是布鲁塞尔工作室基线 “生活就是音乐” 的完美例证。 在慈善活动 “生活音乐” 的那一周，布鲁塞尔工作室播放了注册的歌曲，并附上了他们的听众对他们的故事。因此，我们需要注册 2012 首歌曲。
SONG FOR LIFE
案例简介：Describe the brief from the client The yearly charity event ‘Music for Life’ by radio station Studio Brussels wanted to raise awareness around dementia. Music has an important therapeutic effect on people with dementia. Your musical memory is stored in the back of the brain and is therefore affected last. People who have forgotten even the names of their children, light up and start singing along when they hear their favourite music. But who will remember your favourite music, when even you have already forgotten what it was? Promotion Development Introducing: Song for Life, the world’s first link between your favourite music and your ID & medical record. The ultimate warranty that if you need it one day, someone will make you listen to your favourite music. It insures smiles and musical joys forever. And brings back memories when almost everything is forgotten. The Belgian secretary of Health Jo Vandeurzen backed the idea right away. From now on every Belgian can officially register their ‘song for life’ on their ID, and the song is kept in their medical file forever. Results Over 15.000 people have registered their Song for life in one week’s time, including the Belgian Prime minister Elio di Rupo (Jacques Brel’s ‘Le plat pays’). Secreatary of Health Jo Vandeurzen has decided the service will stay online, so everybody will also in future be able to save his song for life. We made people think about dementia via music and the beautiful memories it provokes. Moreover, we made Studio Brussel’s baseline ‘Life is Music’ come true more than ever before. After Music for Life, Belgian secretary of Health Jo Vandeurzen took over the webplatform so you can register your Song for Life forever and whenever. Relevancy to Product/Service Studio Brussels is a radio channel for music lovers. This campaign made these people think about the consequences of dementia for themselves and for the people they care about. Moreover, it’s a perfect illustration of Studio Brussels baseline ‘Life is music’. During the week of charity event “Music for Life”, Studio Brussels aired the registered songs, accompanied by the stories that their listeners attached to them. Therefore, we needed 2012 songs to be registered.
生命之歌
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SONG FOR LIFE
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