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进入缪斯-第二部分
案例简介：简要解释 布鲁塞尔广播电台工作室举办的年度慈善活动 “音乐为生活” 旨在提高人们对痴呆症的认识。但是，对于一种通常会袭击老年人的疾病，你如何吸引大量观众的关注？ 我们发现音乐对痴呆症患者有重要的治疗作用，我们想证明由于音乐疗法，这些人的能力比我们想象的要大得多。 这场运动的最大想法是聚集一群痴呆症患者, 在三周内教他们缪斯的歌曲《跟随我》，让他们以 “贝特” 的名字为世界上最受欢迎的乐队之一: 缪斯表演。
进入缪斯-第二部分
案例简介：Brief Explanation The yearly charity event 'Music for Life' by radio station Studio Brussels wanted to raise awareness around dementia. But how do you get attention from a large audience for a disease that typically strikes the very old? We found out that music has an important therapeutic effect on people with dementia and we wanted to prove that thanks to music therapy these people are capable of a lot more than we think. The big idea of this campaign was to gather a group of people with dementia, teach them the song 'Follow Me' by Muse in three weeks and let them perform under the name 'The Betties' as support act for one of the world's most popular bands: Muse.
Make It To Muse - Part 2
案例简介：简要解释 布鲁塞尔广播电台工作室举办的年度慈善活动 “音乐为生活” 旨在提高人们对痴呆症的认识。但是，对于一种通常会袭击老年人的疾病，你如何吸引大量观众的关注？ 我们发现音乐对痴呆症患者有重要的治疗作用，我们想证明由于音乐疗法，这些人的能力比我们想象的要大得多。 这场运动的最大想法是聚集一群痴呆症患者, 在三周内教他们缪斯的歌曲《跟随我》，让他们以 “贝特” 的名字为世界上最受欢迎的乐队之一: 缪斯表演。
Make It To Muse - Part 2
案例简介：Brief Explanation The yearly charity event 'Music for Life' by radio station Studio Brussels wanted to raise awareness around dementia. But how do you get attention from a large audience for a disease that typically strikes the very old? We found out that music has an important therapeutic effect on people with dementia and we wanted to prove that thanks to music therapy these people are capable of a lot more than we think. The big idea of this campaign was to gather a group of people with dementia, teach them the song 'Follow Me' by Muse in three weeks and let them perform under the name 'The Betties' as support act for one of the world's most popular bands: Muse.
进入缪斯-第二部分
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Make It To Muse - Part 2
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基本信息
- 广告战役： #Studio Brussels-影视-3df5#
- 广告品牌： Studio Brussels
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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