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约翰的精神
案例简介：活动描述 我们利用音乐的力量提高了更多。我们与西方的主唱约翰 · 曼的精神合作，他本人正在与早发性阿尔茨海默氏症作斗争，创造了约翰的精神: 一场筹集资金将 ipod 交到需要它们的人手中的音乐会。 战略 我们利用音乐的力量提高了更多。我们与西方的主唱约翰 · 曼的精神合作，他本人正在与早发性阿尔茨海默氏症作斗争，创造了约翰的精神: 一场筹集资金将 ipod 交到需要它们的人手中的音乐会。 结果 仅在第一年，我们就卖出了足够的门票，将 2035 台 ipod 交到多伦多各地的病人手中，并培训了 470 名护理人员如何有效使用音乐疗法。 概要 研究表明，音乐深刻地影响着痴呆症患者。多伦多老年痴呆症协会知道这一点，并正在筹集资金购买和分发 ipod，这是病人手中的绝佳工具。但是他们在 3 年内只筹集了足够的资金来分发 300。 相关性 研究表明，音乐深刻地影响着痴呆症患者。多伦多老年痴呆症协会知道这一点，并正在筹集资金购买和分发 ipod，这是病人手中的绝佳工具。但是他们在 3 年内只筹集了足够的资金来分发 300。我们利用音乐的力量提高了更多。我们与西方的主唱约翰 · 曼的精神合作，他本人正在与早发性阿尔茨海默氏症作斗争，创造了约翰的精神: 一场筹集资金将 ipod 交到需要它们的人手中的音乐会。 执行 6月3日，约翰 · 曼，他本人正在与老年痴呆症作斗争，在著名的马蹄酒馆举办了一场音乐会: 从滚石乐队到雷蒙斯，每个人都为这个舞台增光添彩。1000 人的场地售罄，音乐会本身 -- 约翰的精神 -- 现在已经成为一年一度的活动。
约翰的精神
案例简介：CampaignDescription We used the power of music to raise even more. We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them. Strategy We used the power of music to raise even more. We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them. Outcome In the first year alone, we sold enough tickets to put 2035 iPods into the hands of patients across Toronto and train 470 more caregivers on how to effectively use music therapy. Synopsis Research shows that music profoundly affects people living with dementia. The Alzheimer Society of Toronto knew this and was raising money to purchase and distribute iPods, which are wonderful tools in the hands of patients. But they’d only raised enough money over 3 years to distribute 300. Relevancy Research shows that music profoundly affects people living with dementia. The Alzheimer Society of Toronto knew this and was raising money to purchase and distribute iPods, which are wonderful tools in the hands of patients. But they’d only raised enough money over 3 years to distribute 300. We used the power of music to raise even more. We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them. Execution On June 3, John Mann, who himself is battling Alzheimer, hosted a concert at the famed Horseshoe Tavern: a stage that's been graced by everyone from the Rolling Stones to Ramones. The 1000 person venue sold out and the concert itself - Spirit of John - has now become an annual event.
Spirit of John
案例简介：活动描述 我们利用音乐的力量提高了更多。我们与西方的主唱约翰 · 曼的精神合作，他本人正在与早发性阿尔茨海默氏症作斗争，创造了约翰的精神: 一场筹集资金将 ipod 交到需要它们的人手中的音乐会。 战略 我们利用音乐的力量提高了更多。我们与西方的主唱约翰 · 曼的精神合作，他本人正在与早发性阿尔茨海默氏症作斗争，创造了约翰的精神: 一场筹集资金将 ipod 交到需要它们的人手中的音乐会。 结果 仅在第一年，我们就卖出了足够的门票，将 2035 台 ipod 交到多伦多各地的病人手中，并培训了 470 名护理人员如何有效使用音乐疗法。 概要 研究表明，音乐深刻地影响着痴呆症患者。多伦多老年痴呆症协会知道这一点，并正在筹集资金购买和分发 ipod，这是病人手中的绝佳工具。但是他们在 3 年内只筹集了足够的资金来分发 300。 相关性 研究表明，音乐深刻地影响着痴呆症患者。多伦多老年痴呆症协会知道这一点，并正在筹集资金购买和分发 ipod，这是病人手中的绝佳工具。但是他们在 3 年内只筹集了足够的资金来分发 300。我们利用音乐的力量提高了更多。我们与西方的主唱约翰 · 曼的精神合作，他本人正在与早发性阿尔茨海默氏症作斗争，创造了约翰的精神: 一场筹集资金将 ipod 交到需要它们的人手中的音乐会。 执行 6月3日，约翰 · 曼，他本人正在与老年痴呆症作斗争，在著名的马蹄酒馆举办了一场音乐会: 从滚石乐队到雷蒙斯，每个人都为这个舞台增光添彩。1000 人的场地售罄，音乐会本身 -- 约翰的精神 -- 现在已经成为一年一度的活动。
Spirit of John
案例简介：CampaignDescription We used the power of music to raise even more. We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them. Strategy We used the power of music to raise even more. We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them. Outcome In the first year alone, we sold enough tickets to put 2035 iPods into the hands of patients across Toronto and train 470 more caregivers on how to effectively use music therapy. Synopsis Research shows that music profoundly affects people living with dementia. The Alzheimer Society of Toronto knew this and was raising money to purchase and distribute iPods, which are wonderful tools in the hands of patients. But they’d only raised enough money over 3 years to distribute 300. Relevancy Research shows that music profoundly affects people living with dementia. The Alzheimer Society of Toronto knew this and was raising money to purchase and distribute iPods, which are wonderful tools in the hands of patients. But they’d only raised enough money over 3 years to distribute 300. We used the power of music to raise even more. We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them. Execution On June 3, John Mann, who himself is battling Alzheimer, hosted a concert at the famed Horseshoe Tavern: a stage that's been graced by everyone from the Rolling Stones to Ramones. The 1000 person venue sold out and the concert itself - Spirit of John - has now become an annual event.
约翰的精神
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Spirit of John
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