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虚拟打击
案例简介：简要说明: 几年前，代理商和广告商签署了一份章程，为代理商竞争制定了 7 条规则。今天，越来越多的广告商忽视了这一点。为了提醒广告商他们的承诺，代理机构联合起来。在一周的时间里，24 家机构通过用一封公开信的一部分替换他们的网站来进行虚拟罢工。要阅读整封信，你必须从一个机构点击到另一个机构。加入的机构越多，信件被分成的部分就越多，链条就越大。不管你从哪里开始，你总是从信的顶端开始。
虚拟打击
案例简介：Brief Explanation: Years ago, agencies and advertisers signed a Charter, which lays down 7 rules for agency competition. Today more and more advertisers are ignoring it. To remind advertisers of their commitment, agencies joined forces. For 1 week, 24 agencies went into Virtual Strike by replacing their website with a part of an open letter. To read the entire letter, you had to click from one agency to the other. The more agencies joined, the more parts the letter was split into and the bigger the chain was. No matter where you started, you always began at the top of the letter.
Virtual Strike
案例简介：简要说明: 几年前，代理商和广告商签署了一份章程，为代理商竞争制定了 7 条规则。今天，越来越多的广告商忽视了这一点。为了提醒广告商他们的承诺，代理机构联合起来。在一周的时间里，24 家机构通过用一封公开信的一部分替换他们的网站来进行虚拟罢工。要阅读整封信，你必须从一个机构点击到另一个机构。加入的机构越多，信件被分成的部分就越多，链条就越大。不管你从哪里开始，你总是从信的顶端开始。
Virtual Strike
案例简介：Brief Explanation: Years ago, agencies and advertisers signed a Charter, which lays down 7 rules for agency competition. Today more and more advertisers are ignoring it. To remind advertisers of their commitment, agencies joined forces. For 1 week, 24 agencies went into Virtual Strike by replacing their website with a part of an open letter. To read the entire letter, you had to click from one agency to the other. The more agencies joined, the more parts the letter was split into and the bigger the chain was. No matter where you started, you always began at the top of the letter.
虚拟打击
暂无简介
Virtual Strike
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基本信息
- 广告战役： #Association of Communication Companies Belgium-网络-30a2#
- 广告品牌： Association Of Communication Companies Belgium
- 发布日期： 2000
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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