Estate agent Savills has launched a new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly professional yet very personal experience when selling, buying or renting a homeKicking off with two TV adverts – ‘House Unfaithful’ and ‘Mancave’ – the campaign uses a light touch of humour to explore and celebrate our relationships with our homes, whatever our life stage.Shot by award-winning comedy director Ric Cantor, the two 30” spots, bought by Arena Media, will run for a period of eight weeks.In addition to the TV spots, aimed at driving awareness of Savills, isobel has created numerous print and digital elements. All the assets have been designed to showcase the various elements of expertise that make Savills first choice for anyone looking to move or let their home, including in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills.CreditsCreative Director: Rob FletcherAdditional Credits: Account Partner: Paul HouldingPlanning Partner: Steve HastingsBusiness Director: Bridget FitzpatrickAccount Manager: Katherine JonesAccount Executive: Juliet CornickProducer: Denise RobinsonProduction Company: Hungryman Director: Ric CantorProducer: Ben RobertsPost House: Jam FilmsAudio: Jim Griffin at JungleEditor: Jinx Godfrey at Marshall Street EditorsMedia agency – buying: Arena MediaSavills Residential: Head of Consumer Marketing: Alison DeanDirector, Marketing: Charlotte Wright