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肯德基: 除了普通的任何东西,由MemacOgilvy
案例简介:
肯德基: 除了普通的任何东西,由MemacOgilvy
案例简介:
KFC: Anything But Ordinary by MemacOgilvy
案例简介:
KFC: Anything But Ordinary by MemacOgilvy
案例简介:
肯德基: 除了普通的任何东西,由MemacOgilvy
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KFC: Anything But Ordinary by MemacOgilvy
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案例详情
KFC Middle East launched its limited-edition, anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way.With this special double chicken patty burger KFC took advertising a step further to where no one has advertised before, in Spotify Premium. Partnering with 3 big artists in the region; Flipperachi, Moh Flow and Shébani, KFC gave their fans and listeners the complete feel good experience.It turned the no-ads platform into their media space and became the brand to cleverly advertise on Spotify premium where other brands didn’t dare to.CreditsADVERTISING AGENCY: Memac Ogilvy & Mather, UAE.CHIEF CREATIVE OFFICER: Juggi Ramakrishnan.GROUP CREATIVE DIRECTOR: Gautam Wadher.CREATIVE TEAM: Nicolas López and Fernando Montero.PRODUCTION TEAM: Amin Soltani, Ann Vaas.GROUP ACCOUNT DIRECTOR: Ishana Tolani.ACCOUNT TEAM: Maha Najem, Mohammad Hijazi.PLANNING : Damayanti PPR SENIOR MOTION DESIGNER: Michael Marmito.SOCIAL TEAM: Leena Maria, Ruslan Belal.TRAFFIC: Tarek Bawab, Regine Manalo.Client :CHIEF MARKETING OFFICER KFC : Ozge ZoraliogluMARKETING MANAGER, YUM! Brands: Hasan El Sheikh
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