The Entrance|短视频|广告营销案例【ADGuider广告指南】

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入口

案例简介：喜力在推出新的全球品牌活动时，继续给消费者带来惊喜和灵感，推出了一部名为《入口》的电影。由 Wieden + Kennedy Amsterdam 创作，这部电影的英雄通过最终的派对入口展示了他的传奇。“入口” 是喜力新推出的通用标签 “打开你的世界”，传达了该品牌世俗、开放和自信的个性。简要说明: 这部电影的英雄在一个充满兼收并蓄的充满挑战的大使馆派对上成为了一个传奇的入口。我们的英雄毫不费力地迎接每一位客人，迷人地走过一群色彩斑斓的人物，包括一位显贵的美丽妻子、一位挥枪的石油男爵，甚至还有一位功夫刺客。他与客人的互动暗示了一些有趣的故事，比如当他回到一个看起来好奇的将军失踪的玻璃眼睛，或者以前的浪漫纠葛。我们的人带着平静和风格在派对上导航，最终在舞台上与乐队的主唱 -- 小行星银河之旅 -- 发生了冲突。丹麦另类流行乐队演唱了电影《黄金时代》的最新单曲和支持曲目。 “入口” 是喜力新推出的通用标签系列 “打开你的世界”，传达了该品牌世俗、开放和自信的个性。

入口

案例简介：Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality. Brief Explanation: The film’s hero makes a legendary entrance at a challenging embassy party full of eclectic characters. Our hero effortlessly greets each guest, charming his way past a coterie of colorful characters including the beautiful wife of a dignitary, a gun slinging oil baron and even a kung fu assassin. His interaction with the guests suggest intriguing back stories like when he returns the missing glass eye of a curious looking General, or of previous romantic entanglements. Our man navigates the party with aplomb and style, finally ending up on stage jamming with the lead singer of band - The Asteroids Galaxy Tour. The Danish alternative pop band sings its latest single and backing track of the film, ‘The Golden Age’. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line, ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.