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理货
案例简介：你的衣服比你的车值钱吗？ 通过Colenso BBDO与State的有趣的视觉计算器 “tally” 一起查找。 财产的综合价值是忙碌的新西兰人可能低估的。虽然我们倾向于把大件物品，如房屋价值和汽车，放在我们头脑的最前沿，但令人惊讶的是，这些小东西加起来的速度有多快。 在2019，新西兰家庭平均拥有价值超过100,000美元的物品。1这一数字包括从衣服到咖啡桌，烤箱到娱乐系统等所有物品。在家里的衣柜里可以找到超过20,000美元的价值。 然而，国家的研究表明，超过一半的新西兰人认为他们没有足够的物品值得保险。 州营销经理Gabrielle markwick-brown说: “新西兰人在为汽车和房屋等大型一次性物品投保方面做得很好，但我们中有太多人低估了我们财产的总价值。“Tally” 旨在教育新西兰人，让他们知道这些小东西加起来有多少 -- 以及有多快。 State与Colenso BBDO合作，创建了一个简单的视觉计算器，以帮助时间贫乏的新西兰人更好地了解自己的财产价值。 Tally可让您从25个热门类别的列表中快速添加项目，根据您拥有的内容调整平均值，并添加自定义项目-如珍贵的传家宝或艺术品。 Tally没有保险术语，易于使用，只需按一下按钮，人们就可以很好地了解自己拥有多少。 Colenso BBDO的执行创意总监Maria Devereux说: “国家喜欢为他们的“ 太忙 ”的客户提供简单和容易的东西，而Tally就是这样。我们认为人们会对自己财产的总价值感到惊讶，并希望在一天结束时被迫确保他们受到保护。
理货
案例简介：Are your clothes worth more than your car? Find out with State’s fun, visual calculator ‘Tally’ via Colenso BBDO. The combined value of possessions is something busy Kiwis can underestimate. And while we tend to put big-ticket items, like house values and cars, at the forefront of our minds – it’s surprising just how fast the little things can add up. In 2019, the average New Zealand household had over $100,000 worth of items in it.1 This count includes everything from clothes to coffee tables, ovens to entertainment systems and beyond. Over $20,000 worth could be found in the home’s wardrobe.1 Yet still, State’s research shows more than half of New Zealanders believe they don’t have enough items to be worth insuring.2 State Marketing Manager, Gabrielle Markwick-Brown says, “Kiwis are pretty on to it when it comes to insuring big, one-off items, like cars and houses, but far too many of us are underestimating the total value of our belongings. ‘Tally’ aims to educate Kiwis on how much - and how quickly - the little things add up.” Working with Colenso BBDO, State has created a simple, visual calculator to help time-poor Kiwis get a better idea of how much their possessions are worth. Tally lets you quickly add items from a list of 25 popular categories, adjust average values based on what you own, and add custom items – like treasured family heirlooms or works of art. Tally is free of insurance jargon, easy to use and, with the touch of a button, people can get a good idea of just how much they own. Maria Devereux, Executive Creative Director at Colenso BBDO says, “State likes to make things simple and easy for their “too busy” customers and Tally is just that. We think people are going to be surprised at the total value of their belongings and hopefully compelled to make sure they’re protected at the end of the day.
Tally
案例简介：你的衣服比你的车值钱吗？ 通过Colenso BBDO与State的有趣的视觉计算器 “tally” 一起查找。 财产的综合价值是忙碌的新西兰人可能低估的。虽然我们倾向于把大件物品，如房屋价值和汽车，放在我们头脑的最前沿，但令人惊讶的是，这些小东西加起来的速度有多快。 在2019，新西兰家庭平均拥有价值超过100,000美元的物品。1这一数字包括从衣服到咖啡桌，烤箱到娱乐系统等所有物品。在家里的衣柜里可以找到超过20,000美元的价值。 然而，国家的研究表明，超过一半的新西兰人认为他们没有足够的物品值得保险。 州营销经理Gabrielle markwick-brown说: “新西兰人在为汽车和房屋等大型一次性物品投保方面做得很好，但我们中有太多人低估了我们财产的总价值。“Tally” 旨在教育新西兰人，让他们知道这些小东西加起来有多少 -- 以及有多快。 State与Colenso BBDO合作，创建了一个简单的视觉计算器，以帮助时间贫乏的新西兰人更好地了解自己的财产价值。 Tally可让您从25个热门类别的列表中快速添加项目，根据您拥有的内容调整平均值，并添加自定义项目-如珍贵的传家宝或艺术品。 Tally没有保险术语，易于使用，只需按一下按钮，人们就可以很好地了解自己拥有多少。 Colenso BBDO的执行创意总监Maria Devereux说: “国家喜欢为他们的“ 太忙 ”的客户提供简单和容易的东西，而Tally就是这样。我们认为人们会对自己财产的总价值感到惊讶，并希望在一天结束时被迫确保他们受到保护。
Tally
案例简介：Are your clothes worth more than your car? Find out with State’s fun, visual calculator ‘Tally’ via Colenso BBDO. The combined value of possessions is something busy Kiwis can underestimate. And while we tend to put big-ticket items, like house values and cars, at the forefront of our minds – it’s surprising just how fast the little things can add up. In 2019, the average New Zealand household had over $100,000 worth of items in it.1 This count includes everything from clothes to coffee tables, ovens to entertainment systems and beyond. Over $20,000 worth could be found in the home’s wardrobe.1 Yet still, State’s research shows more than half of New Zealanders believe they don’t have enough items to be worth insuring.2 State Marketing Manager, Gabrielle Markwick-Brown says, “Kiwis are pretty on to it when it comes to insuring big, one-off items, like cars and houses, but far too many of us are underestimating the total value of our belongings. ‘Tally’ aims to educate Kiwis on how much - and how quickly - the little things add up.” Working with Colenso BBDO, State has created a simple, visual calculator to help time-poor Kiwis get a better idea of how much their possessions are worth. Tally lets you quickly add items from a list of 25 popular categories, adjust average values based on what you own, and add custom items – like treasured family heirlooms or works of art. Tally is free of insurance jargon, easy to use and, with the touch of a button, people can get a good idea of just how much they own. Maria Devereux, Executive Creative Director at Colenso BBDO says, “State likes to make things simple and easy for their “too busy” customers and Tally is just that. We think people are going to be surprised at the total value of their belongings and hopefully compelled to make sure they’re protected at the end of the day.
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Tally
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基本信息
- 广告战役： #State Insurance-网络-c9c7#
- 广告品牌： State Insurance
- 发布日期： 2020
- 行业领域： 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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