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熔点
案例简介：Genpact (NYSE: G) 是一家专注于实现数字化转型的全球专业服务公司，它邀请世界在24小时的筹款活动 “熔点” 中帮助应对气候变化，该活动吸引了人们对地球变暖的危险的关注。在本周末的Formula E London E-Prix之前，Genpact的 “融化点” 活动看到了由Potters Field Park的塔桥安装的Envision Virgin Racing Formula E汽车的可持续采购的三吨冰复制品，邀请人们预测冰在24小时内暴露于元素中的总融化百分比。冰复制品是使用回收的雨水制成的，每次参赛，Genpact都会向北极冰项目捐赠1美元，该项目是一个非营利性组织，旨在通过恢复北极的冰来减缓气候变化，以筹集总计10,000美元。 为了让人们意识到气候变化的关键问题，并利用帮助设想维珍赛车预测比赛圈数的相同人工智能算法，Genpact将预测在此期间融化的ice车的百分比，并提供温度、风速、降雨和当地客流量。由英国10集团为Genpact创建的综合广告，类别为: 专业服务。
熔点
案例简介：Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, ‘Melting Point,’ which draws attention to the perils of our warming planet. Ahead of this weekend’s Formula E London E-Prix, Genpact’s ‘Melting Point’ campaign sees a sustainably sourced three-tonne ice replica of an Envision Virgin Racing Formula E car installed by Tower Bridge in Potters Field Park, with people invited to predict the percentage of total ice melt as it is exposed to the elements for 24 hours. The ice replica is made using recycled rainwater, and for every entry, Genpact will donate $1 to the Arctic Ice Project, a non-profit organisation that aims to slow climate change by restoring ice in the Arctic, in a bid to raise a total of $10,000. To bring awareness to the critical issue of climate change and leverage the same AI-powered algorithms that have helped Envision Virgin Racing predict the number of laps in a race, Genpact will forecast the percentage of the ice car that will melt over this period and provide real-time updates on temperature, wind speed, rainfall, and local footfall. Integrated advertisement created by The 10 Group, United Kingdom for Genpact, within the category: Professional Services.
Melting Point
案例简介：Genpact (NYSE: G) 是一家专注于实现数字化转型的全球专业服务公司，它邀请世界在24小时的筹款活动 “熔点” 中帮助应对气候变化，该活动吸引了人们对地球变暖的危险的关注。在本周末的Formula E London E-Prix之前，Genpact的 “融化点” 活动看到了由Potters Field Park的塔桥安装的Envision Virgin Racing Formula E汽车的可持续采购的三吨冰复制品，邀请人们预测冰在24小时内暴露于元素中的总融化百分比。冰复制品是使用回收的雨水制成的，每次参赛，Genpact都会向北极冰项目捐赠1美元，该项目是一个非营利性组织，旨在通过恢复北极的冰来减缓气候变化，以筹集总计10,000美元。 为了让人们意识到气候变化的关键问题，并利用帮助设想维珍赛车预测比赛圈数的相同人工智能算法，Genpact将预测在此期间融化的ice车的百分比，并提供温度、风速、降雨和当地客流量。由英国10集团为Genpact创建的综合广告，类别为: 专业服务。
Melting Point
案例简介：Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, ‘Melting Point,’ which draws attention to the perils of our warming planet. Ahead of this weekend’s Formula E London E-Prix, Genpact’s ‘Melting Point’ campaign sees a sustainably sourced three-tonne ice replica of an Envision Virgin Racing Formula E car installed by Tower Bridge in Potters Field Park, with people invited to predict the percentage of total ice melt as it is exposed to the elements for 24 hours. The ice replica is made using recycled rainwater, and for every entry, Genpact will donate $1 to the Arctic Ice Project, a non-profit organisation that aims to slow climate change by restoring ice in the Arctic, in a bid to raise a total of $10,000. To bring awareness to the critical issue of climate change and leverage the same AI-powered algorithms that have helped Envision Virgin Racing predict the number of laps in a race, Genpact will forecast the percentage of the ice car that will melt over this period and provide real-time updates on temperature, wind speed, rainfall, and local footfall. Integrated advertisement created by The 10 Group, United Kingdom for Genpact, within the category: Professional Services.
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Melting Point
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