本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
帖子后面
案例简介：相关性 让年轻人想要学习可能很难。我们通过电影的美丽，电影性质吸引了观众，并使他们渴望了解不健康关系的警告信号。有些人全神贯注于这部电影，甚至认为这是一部电影的预告片。他们被这种关系情景的真实和相关性所吸引，并赞赏我们终于在一个长期处于黑暗中的话题上发光。 执行 我们在Facebook上播种了我们的电影，很快就获得了330万多次观看。同时，我们接管了One Love的Instagram帐户，并发布了从电影中提取的10个视频的网格，这些视频专门用于警告不健康关系的警告信号。乍一看，网格上有一系列年轻情侣的漂亮帖子，但点击图片就会发现帖子背后的丑陋真相。观众被引导到o behindthepost.org，在那里他们可以了解不健康关系的其他警告信号，并加入这一事业。利用电影中的镜头，我们还制作了一个Instagram故事广告，显示这对夫妇分享了一个爱吻。但是，当声音打开时，观众可以听到这对夫妇的战斗，因为屏幕向后剥落，露出照片背后的激烈争论。 简要说明
帖子后面
案例简介：Relevancy Getting young adults to want to learn can be tough. We engaged audiences through the beautiful, cinematic nature of the film, and made them eager to learn about the warning signs of an unhealthy relationship. Some people were so engrossed in the film that they even thought it was a trailer for a movie. They were captivated by how real and relatable the relationship scenarios felt, and appreciated that we were finally shedding light on a topic that had remained in the dark for too long. Execution We seeded our film on Facebook where it quickly garnered more than 3.3 million views. At the same time, we took over One Love’s Instagram account and posted a grid of 10 videos extracted from the film dedicated to the warning signs of an unhealthy relationship. At first glance, the grid featured an array of beautiful posts of a young couple in love, but clicking the images revealed stories of the ugly truth behind the post. Viewers were guided to behindthepost.org where they could learn about the other warning signs of an unhealthy relationship and join the cause. Using footage from the film, we also created an Instagram Story ad showing the couple sharing a loving kiss. But when the sound was turned on, viewers could hear the couple fighting as the screen peeled back to reveal a heated argument behind the photo. BriefExplanation
Behind the Post
案例简介：相关性 让年轻人想要学习可能很难。我们通过电影的美丽，电影性质吸引了观众，并使他们渴望了解不健康关系的警告信号。有些人全神贯注于这部电影，甚至认为这是一部电影的预告片。他们被这种关系情景的真实和相关性所吸引，并赞赏我们终于在一个长期处于黑暗中的话题上发光。 执行 我们在Facebook上播种了我们的电影，很快就获得了330万多次观看。同时，我们接管了One Love的Instagram帐户，并发布了从电影中提取的10个视频的网格，这些视频专门用于警告不健康关系的警告信号。乍一看，网格上有一系列年轻情侣的漂亮帖子，但点击图片就会发现帖子背后的丑陋真相。观众被引导到o behindthepost.org，在那里他们可以了解不健康关系的其他警告信号，并加入这一事业。利用电影中的镜头，我们还制作了一个Instagram故事广告，显示这对夫妇分享了一个爱吻。但是，当声音打开时，观众可以听到这对夫妇的战斗，因为屏幕向后剥落，露出照片背后的激烈争论。 简要说明
Behind the Post
案例简介：Relevancy Getting young adults to want to learn can be tough. We engaged audiences through the beautiful, cinematic nature of the film, and made them eager to learn about the warning signs of an unhealthy relationship. Some people were so engrossed in the film that they even thought it was a trailer for a movie. They were captivated by how real and relatable the relationship scenarios felt, and appreciated that we were finally shedding light on a topic that had remained in the dark for too long. Execution We seeded our film on Facebook where it quickly garnered more than 3.3 million views. At the same time, we took over One Love’s Instagram account and posted a grid of 10 videos extracted from the film dedicated to the warning signs of an unhealthy relationship. At first glance, the grid featured an array of beautiful posts of a young couple in love, but clicking the images revealed stories of the ugly truth behind the post. Viewers were guided to behindthepost.org where they could learn about the other warning signs of an unhealthy relationship and join the cause. Using footage from the film, we also created an Instagram Story ad showing the couple sharing a loving kiss. But when the sound was turned on, viewers could hear the couple fighting as the screen peeled back to reveal a heated argument behind the photo. BriefExplanation
帖子后面
暂无简介
Behind the Post
暂无简介
基本信息
- 广告战役： #One Love Foundation-网络-d677#
- 广告品牌： One Love Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
