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One Love Foundation: # LoveBetter by TBWA Chiat Day
案例简介:
One Love Foundation: # LoveBetter by TBWA Chiat Day
案例简介:
One Love Foundation: #LoveBetter by TBWA Chiat Day
案例简介:
One Love Foundation: #LoveBetter by TBWA Chiat Day
案例简介:
One Love Foundation: # LoveBetter by TBWA Chiat Day
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One Love Foundation: #LoveBetter by TBWA Chiat Day
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Ahead of Valentine’s Day, The One Love Foundation and TBWA\Chiat\Day NY have teamed up to launch the second installment of #LoveBetter, a campaign designed to encourage conversation on the differences between healthy and unhealthy relationships.This year’s campaign transforms the king of all Valentine’s treats – the box of chocolates – into a provocative educational experience on how to #LoveBetter.This special-edition box of chocolates, conceived, designed and developed by TBWA\Chiat\Day alongside a team master chocolatiers, contains eight custom confections created to spark conversations about positive and negative relationship experiences, all made from scratch. The pieces represent four healthy and four unhealthy relationship behaviors: Respect, Honesty, Equality, Independence, Sabotage, Obsession, Isolation and Manipulation. The box is accompanied by a piece-by-piece insert to explain more about each behavior and its effects.For example, Respect is brought to life as a strong, dark chocolate decorated with gold saffron, representing the gold standard in a relationship; Manipulation is a chocolate filled with hard, sticky caramel that takes control of your jaw and is hard to swallow. For those who want to taste the chocolates for themselves, One Love is also running a contest to give away a limited number of the boxes to lucky winners. The special-edition One Love chocolates follows last year’s successful SoHo pop-up gift shop that turned traditional Valentine’s Day gifts on their head to illustrate common unhealthy behaviors.CreditsTBWA\Chiat\Day New YorkChief Creative Officer: Chris Beresford-HillExecutive Creative Director: Al MerryHead of Design: Chris RowsonCreative Director, Art: Mike BlanchAssociate Creative Director, Copy: Shannon MurphySenior Designer: Alex LumainSenior Designer: Robyn MakinsonDesigner: Gina PidoDesigner: John SmithJunior Designer: Mert AvadyaPhotographer: Bonnie WangStudio Manager: Von HarrisHead of Production: John DorisExecutive Producer: Tina LamExecutive Producer: Jen VladimirskySenior Interactive Producer: Steven KreuchAssociate Producer: Sean RiojasProducer: Sydney RichardsonPost Producer, RedSlash: Pietra CangialosiEditor, RedSlash: Neil MillerSenior Cinematographer/Editor: Jon LynnCreative/Producer, Social Content: Andrew NetheryFront End Developer/Animator: Ekaterina DanilovaDirector of Business Affairs: Jennifer BilykBusiness Affairs Manager: Anne-Camille CharpieSenior Talent Manager: Eileen SostreGroup Account Director: Carrie LipperAccount Director: Mark DonohueAccount Manager: Jeannine YawnPlanning Director: Jonathan DevesBox Manufacturer: Foxtone PackagingChocolate Developer: Scoozi Events NYCFood Stylist: Sugar CoutureProduction Assistance: Rebel & RogueRuckusProduction Company: RuckusDirector: Camilla BelleDirector of Photography: Nico AguilarExecutive Producer: Greg JonesExecutive Producer: Desiree LaufasaLine Producer: Anna ShkolnikovProduction Coordinator: Spencer LeClaireCompany3 (Teaser Films Only)Color: Company3Colorist: Parker JarvieVice President/Short Form: Ashley McKimDirector of Production/Short Form: Tom GehringHuman WorldwideMusic: Human WorldwideExecutive Producer: James WellsSr. Producer: Craig CanigliaMr. Bronx Audio (Launch Film Only)Audio: Mr. Bronx AudioMixer/Sound Designer: Eric HoffmanExecutive Producer: Molly BurkeSourcetopWebsite Development: SourcetopCEO: Michael TardifCTO: Abu ZakariaOne Love FoundationChief Executive Officer: Katie HoodManaging Director, Marketing & Communications: Monica RoweSenior Manager, Content & Communications: Serena SidawiDigital & Content Coordinator: Jalesa Tucker
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