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识字幻想，电梯
案例简介：我们的目标是让人们知道当他们支持格林维尔扫盲协会的年度图书销售时，钱会花在哪里。这个想法是想出一个有趣而吸引人的方法，把我们的目标放在他们必须弄清楚如何再次阅读的情况下。利用幻觉，我们能够创造一种引人注目的有趣的方式让人们与广告互动。它最终感觉一点也不像广告，更像是一个谜题或装置。贪婪的读者天生就很好奇，幻想是挖掘这种自然好奇心的一种方式。这些幻想也为文盲在努力学习阅读时所经历的事情创造了一个简单而深刻的隐喻。因此，这一切都是关于将寻找幻想的斗争与许多成年人在试图学习阅读时经历的斗争联系起来。
识字幻想，电梯
案例简介：Our goal was to let people know where there money goes when they support the Greenville Literacy Association's annual book sale. The idea was to come up with an interesting and engaging way to put our target in situations where they had to figure out how to read again. Utilizing illusions, we were able to create an eye catching and intriguing way to get people to interact with the advertising. It ended up not feeling at all like advertising and more like a puzzle or installation. Voracious readers are curious by nature, and the illusions were a way to tap into that natural curiosity. The illusions also created a simple, yet profound metaphor for what an illiterate person experiences as they try to learn to read. So it was all about tying the struggle to figure out the illusions with the struggle that many adults experience when trying to learn to read.
Literacy Illusions, Elevator
案例简介：我们的目标是让人们知道当他们支持格林维尔扫盲协会的年度图书销售时，钱会花在哪里。这个想法是想出一个有趣而吸引人的方法，把我们的目标放在他们必须弄清楚如何再次阅读的情况下。利用幻觉，我们能够创造一种引人注目的有趣的方式让人们与广告互动。它最终感觉一点也不像广告，更像是一个谜题或装置。贪婪的读者天生就很好奇，幻想是挖掘这种自然好奇心的一种方式。这些幻想也为文盲在努力学习阅读时所经历的事情创造了一个简单而深刻的隐喻。因此，这一切都是关于将寻找幻想的斗争与许多成年人在试图学习阅读时经历的斗争联系起来。
Literacy Illusions, Elevator
案例简介：Our goal was to let people know where there money goes when they support the Greenville Literacy Association's annual book sale. The idea was to come up with an interesting and engaging way to put our target in situations where they had to figure out how to read again. Utilizing illusions, we were able to create an eye catching and intriguing way to get people to interact with the advertising. It ended up not feeling at all like advertising and more like a puzzle or installation. Voracious readers are curious by nature, and the illusions were a way to tap into that natural curiosity. The illusions also created a simple, yet profound metaphor for what an illiterate person experiences as they try to learn to read. So it was all about tying the struggle to figure out the illusions with the struggle that many adults experience when trying to learn to read.
识字幻想，电梯
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Literacy Illusions, Elevator
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基本信息
- 广告战役： #Greenville Literacy Association-互动-c952#
- 广告品牌： Greenville Literacy Association
- 发布日期： 2010-08-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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