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人类广告牌
案例简介：简要解释 人类广告牌以令人震惊的方式展示了种族主义评论给受害者留下的不可磨灭的痕迹。CRAN 是一个为法国黑人公民权利而战的协会，它在社交媒体平台上要求人们分享种族主义的侮辱，这些侮辱给他们的灵魂留下了情感上的伤疤。我们接受了这些侮辱，并把它们纹在了一名黑人的身上，这名黑人在总统选举后的第二天走在巴黎街头，向法国和全世界展示了种族主义留下的有害痕迹在受害者身上。 EntrySummary 法国极右政党国民阵线刚刚以 22% 的选票获得了第二轮总统选举的资格。由于长期以来偏执的评论，该党公开推进种族主义议程，使种族主义言论更容易被接受。克朗是一个为法国黑人公民权利而战的组织。他们长期以来一直反对该国日益高涨的种族主义浪潮。
人类广告牌
案例简介：BriefExplanation The Human Billboard shows in a shocking way the indelible marks that racist comments leave on their victims. The CRAN, an association that fights for the rights of black citizens in France, asked on its social media platforms for people to share the racist insults that had left an emotional scar in their soul. We took those insults and tattooed them on the body of a black man who walked the streets of Paris the day after the presidential elections to to show France and the whole world the harmful marks that racism leaves on its victims. EntrySummary The Front National, France’s extreme right party, had just qualified for the second round of the presidential election with 22% of the votes. With a long history of bigoted commentary, the party was openly advancing a racist agenda, and making racist discourse more acceptable. CRAN is an organisation that fights for the rights of black citizens in France. They have long opposed the rising tide of racism in the country.
The Human Billboard
案例简介：简要解释 人类广告牌以令人震惊的方式展示了种族主义评论给受害者留下的不可磨灭的痕迹。CRAN 是一个为法国黑人公民权利而战的协会，它在社交媒体平台上要求人们分享种族主义的侮辱，这些侮辱给他们的灵魂留下了情感上的伤疤。我们接受了这些侮辱，并把它们纹在了一名黑人的身上，这名黑人在总统选举后的第二天走在巴黎街头，向法国和全世界展示了种族主义留下的有害痕迹在受害者身上。 EntrySummary 法国极右政党国民阵线刚刚以 22% 的选票获得了第二轮总统选举的资格。由于长期以来偏执的评论，该党公开推进种族主义议程，使种族主义言论更容易被接受。克朗是一个为法国黑人公民权利而战的组织。他们长期以来一直反对该国日益高涨的种族主义浪潮。
The Human Billboard
案例简介：BriefExplanation The Human Billboard shows in a shocking way the indelible marks that racist comments leave on their victims. The CRAN, an association that fights for the rights of black citizens in France, asked on its social media platforms for people to share the racist insults that had left an emotional scar in their soul. We took those insults and tattooed them on the body of a black man who walked the streets of Paris the day after the presidential elections to to show France and the whole world the harmful marks that racism leaves on its victims. EntrySummary The Front National, France’s extreme right party, had just qualified for the second round of the presidential election with 22% of the votes. With a long history of bigoted commentary, the party was openly advancing a racist agenda, and making racist discourse more acceptable. CRAN is an organisation that fights for the rights of black citizens in France. They have long opposed the rising tide of racism in the country.
人类广告牌
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The Human Billboard
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基本信息
- 广告战役： #LE CRAN-推广与活动-7932#
- 广告品牌： Le Cran
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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